As social media evolves, our philosophy remains steady:
We believe individuals have the right and responsibility to advocate for their own health, and it's our responsibility to help them use social media tools to get the best information, and connect with providers as well as one another.
Is there more to internal communication than newsletters and messages “From the President?” Can social strategies and internal communications work together to create better employee engagement? The answer is yes!
Mon, Jun 29 · Leave a Comment
By Tony Hart
In 2015, Mayo Clinic’s Social and Digital Innovation team ran two months of A/B testing to better understand how our followers respond to @MayoClinic tweets. A/B testing is a way to compare two versions of an ad or marketing message to see which is more successful in getting your target audience to do a desired action […]
Thu, Jun 18 · 3 Comments
After this week’s Social Media Summit, we decided to compare Tweetwall, Symplur, and TweetReach reports for the #MCCSM hashtag relative to accessibility, foci, and data. Accessibility for reports varies greatly among platforms. Tweetwall only allows individual widget exports and Excel downloads. Symplur offers a full transcript and analytics breakdown, neither of which is easily exported. For example, it takes multiple PDF exports […]
Wed, Jun 10 · 3 Comments
By Lee Aase
Today Mayo Clinic takes another big step on our social media journey with the launch of our Periscope account. Our Medical Director Dr. Farris Timimi and I will create the first Mayo Clinic Periscope broadcast. And we’ll use this new platform to chat about next week’s Social Media Residency and Summit. When: 12:15 (CDT); 1:15 PM (EDT); 10:15 AM (PDT) […]
Fri, Jun 5 · 18 Comments
By Ed Bennett
Editor’s Note: I could have easily picked up the phone or met him for lunch because we both live in Baltimore, but instead I asked Ed Bennett to put his thoughts in writing. Here’s what an internationally-known health care social media thought leader and Platinum Fellow thinks it’s time to stop doing in health care […]