As social media evolves, our philosophy remains steady:
We believe individuals have the right and responsibility to advocate for their own health, and it's our responsibility to help them use social media tools to get the best information, and connect with providers as well as one another.
Is there more to internal communication than newsletters and messages “From the President?” Can social strategies and internal communications work together to create better employee engagement? The answer is yes!
February 26th, 2015 · 3 Comments
Joe Public II: Embracing the New Paradigm Author: Chris Bevolo with Adam Meyer Format: Hardcover, Electronic Publisher: Interval, 2014 Back in 2011, Chris Bevolo’s healthcare marketing manifesto Joe Public Doesn’t Care About Your Hospital had hospital communications professionals (including fellow MCCSM External Advisory Board member Cynthia Floyd Manley) nodding with enthusiastic agreement. His book laid […]
February 23rd, 2015 · 3 Comments
By Lee Aase
In January we announced plans for two 2015 Mayo Clinic Social Media Summits (Rochester, Minn. in June and Brisbane, Australia in September.) This month we’re pleased to announce two more additions, this time to our Social Media Health Network staff: Meredith Gould, Ph.D. as our new Editorial Director and Dan Hinmon as our Community Director. Meredith isn’t […]
February 10th, 2015 · 9 Comments
Joe Public Doesn’t Care About Your Hospital Author: Chris Bevolo Format: Hardcover, Kindle Publisher: RockBench, 2011 A decade ago, when I became the communications and marketing officer for Vanderbilt’s cancer center, I faced frustration that I couldn’t put into words. I was caught between physicians asking for billboards, newspaper advertising and radio messaging, and an […]