Curriculum Sampler

Sampler of CurriculumGSM 110: Mayo Clinic's Social Media History

One of the benefits of full membership in the Social Media Health Network is access to our complete social media Course Catalog. We make portions of the curriculum available to site visitors, including the general introductory course linked in the headline. Other courses, such as GSM 104: Personal Branding in Social Media, are available to those who have created a free Guest account. 

See Joining the Network for details on membership options.

Latest Blog Posts

Social Media Support for Mobile Exhibit

Posted on April 21st, 2014 by Makala Johnson

Conceptual Trailer To honor 150 years of serving humanity, Mayo Clinic is taking its story to the public in a free exhibit destined for stops in more than 40 communities throughout the U.S. and Canada from April through October 2014. This 1,000-square-foot exhibition on wheels will bring to life Mayo Clinic’s values and our vision for the future of health care.

Our social media strategy to support this initiative involves a multi-platform approach. We plan to tweet our arrivals and departures, using local hashtags and host handles. We will also post geographically-targeted Facebook updates with photos, which will help us hone in on the audience most able to visit the exhibit due to physical proximity without spamming all our fans who may live states or countries away. Pictures from each location will also be coalesced into a Flickr album.

We would like to invite all Social Media Health Network members to journey through our mobile exhibit at one of its stops along the itinerary. Afterward, it would be great to hear your feedback through signing our digital Guest Book.

Finally, if the mobile exhibit is coming to your area, we encourage you to help spread the word on your social accounts, especially for the Mayo Clinic Care Network members that are hosting this interactive exhibit. It is an excellent opportunity for us to mention each other's accounts and collectively spread the word.

See examples below. We hope to see you soon!

Facebook Reviews

Posted on April 11th, 2014 by Samantha L Reeves

Hi -

Glad to be part of the community! I'm wondering how others are handling the Reviews section on Facebook.  We currently have this capability on our page, but have some concerns about the lack of control over disclosure of HIPAA info, employee info, etc.

Has anyone come up with a point of view on this that might help us?


Samantha Reeves

SOLD OUT in Salt Lake City

Posted on March 31st, 2014 by Lee Aase

That might not be as catchy as Sleepless in Seattle, but it's an exciting development for the Mayo Clinic Center for Social Media. Registration for our Social Media Residency course hosted by University of Utah Health Care reached room capacity last Friday.

The Salt Lake City program starts informally two weeks from tonight with a networking reception and an opportunity for extra help, and continues April 15 with a daylong immersion in social media strategy and practice in health care. We've started a waiting list, and if you'd like to be added send us an email and we will notify you if a slot becomes available. Otherwise, perhaps the next session at our Mayo Clinic campus in Rochester, Minn. will work for you.

We look forward to the continuing growth of Social Media Residency as our means of providing practical training and guidance for those interested in applying social media tools in health care. If you're interested in hosting Social Media Residency in your area, contact us and we will be happy to discuss options.

GSM 150: Converting Slidecasts to Videos

Posted on March 27th, 2014 by Lee Aase

Slidecast on SMHNWhen Slideshare announced in February that Slidecasts are being discontinued, this created a problem for those of us who have used the feature to add an audio track to our presentation decks.

In our online social media curriculum we had devoted a course, GSM 121: Advanced Applications of Slideshare, to guiding users through the process of creating a Slidecast. And in our page on Joining the Network, we had embedded a slidecast in which Dr. Farris Timimi and I narrated a slide deck describing membership options and benefits. As the Slideshare announcement indicates, you can watch that slidecast until April 30, 2014. Then it will be converted to a static presentation with no audio track.

The point of this module isn't to complain about the Slideshare decision (although I would have preferred that it not happen), but to help those who may have created slidecasts to efficiently replace them with an alternative. And who knows? Maybe this will even lead to better results.

I often call Slideshare, "YouTube for PowerPoints." This module will take you through the process of converting a slidecast to a YouTube video. I'm delivering the content using a static Slideshare presentation, so that I can include lots of screen shots, but instead of an audio track I will need to include more text. Still, it's probably preferable to a long post that involves lots of scrolling.

For this example, I'm using the process of converting our Social Media Health Network membership options slidecast. Here it is:

Of course, you don't need to have an existing slidecast to develop a video like this. You can do all of the same steps, but start by recording your audio using your smart phone as demonstrated in the first few slides of this deck.

What do you think? Does this seem clear? What other ideas do you have for delivering narrated slide content?

Professionalism Today and Tomorrow: Sustaining Trust in a Technology-Driven Health Care World

Posted on March 17th, 2014 by Lee Aase

Professionalism image

The Mayo Clinic Program in Professionalism and Ethics is presenting a special CME program, Professionalism Today and Tomorrow: Sustaining Trust in a Technology-Driven Health Care World, in Rochester, Minn. August 18-19, 2014. As the course introduction describes it:

Modern technology has the potential to improve the quality, safety, efficiency and effectiveness of health care delivery. Its ultimate success and acceptance, however, requires that it is used in a manner that engenders trust and confidence. This symposium explores both the opportunities and challenges associated with technology driven healthcare through the lens of professionalism.

The course has been approved for 14.50 AMA PRA Category 1 Credits™. Registration is through the Mayo School of Continuous Professional Development.

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