Social Media Health Network

Bringing the Social Media Revolution to Health Care

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Registration is Now Open!
First International Healthcare and Social Media Summit
Presented by Mayo Clinic

Sept. 1-2, 2015 | Brisbane, Australia

Background | A Message from our Hosts | Program Details | Register


Welcome to the Social Media Health Network

As social media evolves, our philosophy remains steady: 

We believe individuals have the right and responsibility to advocate for their own health, and it's our responsibility to help them use social media tools to get the best information, and connect with providers as well as one another.

To join the Network, click here
Learn more about Social Media Residency, click here.
Engage with other Network members, click here.
For swift response, email

Webinar: Internal communications - Engaging and social news delivery strategies

Is there more to internal communication than newsletters and messages “From the President?” Can social strategies and internal communications work together to create better employee engagement? The answer is yes!  


Your Must-Have Health Care Social Media Resource

The Health Care Social Media List includes health organizations actively using social networking sites. Add yours today!

On Our Blog...

Mon, Jun 29 · Leave a Comment

Optimizing Tweets: Mayo Clinic’s Lessons From A/B Testing

By Tony Hart

In 2015, Mayo Clinic’s Social and Digital Innovation team ran two months of A/B testing to better understand how our followers respond to @MayoClinic tweets. A/B testing is a way to compare two versions of an ad or marketing message to see which is more successful in getting your target audience to do a desired action […]

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Thu, Jun 18 · 3 Comments

Hashtag Reports Review: Tweetwall, Symplur and TweetReach

By Makala Johnson

After this week’s Social Media Summit, we decided to compare Tweetwall, Symplur, and TweetReach reports for the #MCCSM hashtag relative to accessibility, foci, and data. Accessibility for reports varies greatly among platforms. Tweetwall only allows individual widget exports and Excel downloads. Symplur offers a full transcript and analytics breakdown, neither of which is easily exported. For example, it takes multiple PDF exports […]

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Fri, Jun 12 · Leave a Comment

Social Media Residency and Summit are Next Week!

By Lee Aase

Registration has now closed for our June 15-16 Social Media Residency and Mayo Clinic Social Media Summit at the DoubleTree Hotel in Rochester, Minn. We’ve got a great group of participants coming from more than 20 states and five countries, and we’re looking forward to a highly interactive, hands-on two-day program. If you didn’t make […]

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Tags: social media residency, social media summit

Wed, Jun 10 · 3 Comments

Up Periscope at Mayo Clinic

By Lee Aase

Today Mayo Clinic takes another big step on our social media journey with the launch of our Periscope account. Our Medical Director Dr. Farris Timimi and I will create the first Mayo Clinic Periscope broadcast. And we’ll use this new platform to chat about next week’s Social Media Residency and Summit. When: 12:15 (CDT); 1:15 PM (EDT); 10:15 AM (PDT) […]

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Tags: Periscope

Fri, Jun 5 · 18 Comments

Viewpoint: 12 Things We Should Stop Doing in HCSM

By Ed Bennett

Editor’s Note: I could have easily picked up the phone or met him for lunch because we both live in Baltimore, but instead I asked Ed Bennett to put his thoughts in writing. Here’s what an internationally-known health care social media thought leader and Platinum Fellow thinks it’s time to stop doing in health care […]

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Tags: Facebook, HIPAA

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