Social Media Health Network

Bringing the Social Media Revolution to Health Care

Welcome to the Social Media Health Network

As social media evolves our social media philosophy holds constant: 

We believe individuals have the right and responsibility to advocate for their own health, and it's our responsibility to help them use social media tools to get the best information, and connect with providers as well as one another.

To join the Network, click here
Learn more about Social Media Residency, click here.
Engage with other Network members, click here.
For swift response, email socialmediacenter@mayo.edu

Your Must-Have Health Care Social Media Resource

The Health Care Social Media List includes health-related organizations actively using social networking sites.
Add yours today!

From Our Social Media Residency Curriculum

In this video from our curriculum, MCCSM Medical Director, Dr. Farris Timimi discusses "Health Care Social Media and Professionalism." 

To view videos as a Guest, click here.
To learn about becoming a Network Member, click here.  

DropShadowArrow

On Our Blog...

November 24th, 2014 · 2 Comments

Twitter Use at Three Annual Professional Meetings (2012-2014)

By Matthew Katz, MD

Last year, I wrote about differences in how professional societies use social media during annual meetings. This year, the American Urological Association (AUA), American Society of Clinical Oncology (ASCO) and American Society for Radiation Oncology (ASTRO) have had their meetings, so it’s time to take another look. Looks like the growth trend continues for sharing research and specialty-specific […]

View full entry · Comment on this

Tags: cancer, Matthew Katz, Radiation Oncology, symplur.com, TW


November 21st, 2014 · 1 Comment

Do You Use a Social Media Moderator Agreement?

By Cynthia Floyd Manley

When Vanderbilt University Medical Center adopted its social media policy back in 2009, we didn’t want to squash interest in social media participation. That said, participating in social media on behalf of an organization like ours isn’t (all) fun and games. We wanted to make sure those who do so take the responsibility seriously. A key […]

View full entry · Comment on this

Tags: social media guidelines, social media policy, Vanderbilt University Medical Center


November 19th, 2014 · 2 Comments

Can Social Media Increase Medical Journal Article Readership?

By Lee Aase

That’s the question asked, but not definitively answered, in a study presented this week in Chicago at the annual Scientific Sessions of the American Heart Association (AHA) and published online in the AHA journal, Circulation. The wonderfully named “Intention-to-Tweet” study randomized 243 Circulation articles to receive social media promotion (or not) and then compared page views for those articles […]

View full entry · Comment on this

Tags: American Heart Association, Circulation, FB, scientific articles, TW


November 19th, 2014 · Leave a Comment

Report from #MayoRagan: Using Videos to Help Reduce Surgical Anxiety

By Jason Pratt

Mary O’Connor, M.D., a Mayo Clinic orthopedic surgeon from our Florida campus, presented at our Social Media Summit on her project to reduce surgical anxiety through educational videos. Here’s her review of the project: Here's that "trailer" for the "Virtual Hospital Experience" videos that @MaryOConnorMD just played: https://t.co/nxXlUyzpRk #MayoRagan — Jason Pratt (@Jason Pratt) October 22, […]

View full entry · Comment on this

Tags: #mayoragan, Mary O'Connor, Youtube


November 17th, 2014 · Leave a Comment

Report from #MayoRagan: How to Build an Ethical and Compliant Social Media Program

By Makala Johnson

Does the acronym “HIPAA” produce anxiety? Do you know how FTC guidelines apply to social media marketing and communications? If you feel you need more clarity in interpreting these guidelines for social media communications, you’re not alone. As health care communicators, it’s difficult to navigate and interpret the laws and apply them to social media, but it […]

View full entry · Comment on this

Tags: #mayoragan, ashley howland, compliance, David Ellenbogen, ethics, legal


November 14th, 2014 · Leave a Comment

Report from #MayoRagan: Creating and Launching a Brand Journalism Site

By Ronald Petrovich

We work at Mayo Clinic where we try to connect with the heart, mind and eye. We’re not neurologists, cardiologists, psychologists or ophthalmologists. What are we? We’re brand journalists and that means telling our story with emotion, credibility and imagery on traditional and social media platforms. Our Public Affairs team strives to accomplish this (video of our […]

View full entry · Comment on this

Tags: brand journalism, Karl, Karl Oestreich, Mayo Clinic, Mayo Clinic Center for Social Media, Mayo Clinic News Network, Ron Petrovich


November 10th, 2014 · Leave a Comment

Report from #MayoRagan: Measuring Internal Communications

By Makala Johnson

Do you know if your communications are working? How do you measure electronic communications like intranets and social enterprise networks? Which metrics matter most to senior leaders? Learn how to measure your communications initiatives and the best way to calculate ROI to ensure your program’s success from David Oarr, Director of Online Communications at APCO Worldwide.  

View full entry · Comment on this

Tags: #mayoragan, David Oarr, internal communications, measure, ROI, value


November 7th, 2014 · Leave a Comment

Patients Share About How Social Media Saved Them

By Hoyt Finnamore

Winners of this year’s Patient-Caregiver Scholarship Contest shared stories about how social media contributed to their health in a special panel discussion during this year’s Social Media Week. Their message: Social media is about more than collecting likes and shares or broadcasting information. It’s about connection, engagement and much more. The following videos share additional insights from these […]

View full entry · Comment on this

Tags: empowering patients, epatient


November 5th, 2014 · Leave a Comment

Dabo Health and MCCSM: Making Quality Metrics Actionable

By Lee Aase

Our goal through Dabo Health* To help make health care quality metrics actionable for front-line staff by applying social networking principles via an elegant platform that promotes engagement. I first met Camilo Barcenas, CEO of Dabo, at our 2011 Social Media Summit. I introduced him to MCCSM Medical Director, Farris Timimi, M.D. and together we began exploring […]

View full entry · Comment on this

Tags: CMS, Dabo Health, MCCSM, Medicare


November 3rd, 2014 · 5 Comments

Social Media Week in Review…for the rest of the year!

By Meredith Gould

Unable  to attend this year’s Social Media Week on our Rochester, Minnesota campus? We’re seriously sorry you couldn’t join us live — or livestreamed — but we do have videos and reports from almost all the events.  And so, through the rest of 2014, we plan to publish a series of posts reviewing highlights. Many of these […]

View full entry · Comment on this

Tags: social media week


See all posts →