Curriculum Sampler

Sampler of CurriculumGSM 110: Mayo Clinic's Social Media History

One of the benefits of full membership in the Social Media Health Network is access to our complete social media Course Catalog. We make portions of the curriculum available to site visitors, including the general introductory course linked in the headline. Other courses, such as GSM 104: Personal Branding in Social Media, are available to those who have created a free Guest account. 

See Joining the Network for details on membership options.

Latest Blog Posts

Facebook Reviews

Posted on April 11th, 2014 by Samantha L Reeves

Hi -

Glad to be part of the community! I'm wondering how others are handling the Reviews section on Facebook.  We currently have this capability on our page, but have some concerns about the lack of control over disclosure of HIPAA info, employee info, etc.

Has anyone come up with a point of view on this that might help us?


Samantha Reeves

SOLD OUT in Salt Lake City

Posted on March 31st, 2014 by Lee Aase

That might not be as catchy as Sleepless in Seattle, but it's an exciting development for the Mayo Clinic Center for Social Media. Registration for our Social Media Residency course hosted by University of Utah Health Care reached room capacity last Friday.

The Salt Lake City program starts informally two weeks from tonight with a networking reception and an opportunity for extra help, and continues April 15 with a daylong immersion in social media strategy and practice in health care. We've started a waiting list, and if you'd like to be added send us an email and we will notify you if a slot becomes available. Otherwise, perhaps the next session at our Mayo Clinic campus in Rochester, Minn. will work for you.

We look forward to the continuing growth of Social Media Residency as our means of providing practical training and guidance for those interested in applying social media tools in health care. If you're interested in hosting Social Media Residency in your area, contact us and we will be happy to discuss options.

GSM 150: Converting Slidecasts to Videos

Posted on March 27th, 2014 by Lee Aase

Slidecast on SMHNWhen Slideshare announced in February that Slidecasts are being discontinued, this created a problem for those of us who have used the feature to add an audio track to our presentation decks.

In our online social media curriculum we had devoted a course, GSM 121: Advanced Applications of Slideshare, to guiding users through the process of creating a Slidecast. And in our page on Joining the Network, we had embedded a slidecast in which Dr. Farris Timimi and I narrated a slide deck describing membership options and benefits. As the Slideshare announcement indicates, you can watch that slidecast until April 30, 2014. Then it will be converted to a static presentation with no audio track.

The point of this module isn't to complain about the Slideshare decision (although I would have preferred that it not happen), but to help those who may have created slidecasts to efficiently replace them with an alternative. And who knows? Maybe this will even lead to better results.

I often call Slideshare, "YouTube for PowerPoints." This module will take you through the process of converting a slidecast to a YouTube video. I'm delivering the content using a static Slideshare presentation, so that I can include lots of screen shots, but instead of an audio track I will need to include more text. Still, it's probably preferable to a long post that involves lots of scrolling.

For this example, I'm using the process of converting our Social Media Health Network membership options slidecast. Here it is:

Of course, you don't need to have an existing slidecast to develop a video like this. You can do all of the same steps, but start by recording your audio using your smart phone as demonstrated in the first few slides of this deck.

What do you think? Does this seem clear? What other ideas do you have for delivering narrated slide content?

Professionalism Today and Tomorrow: Sustaining Trust in a Technology-Driven Health Care World

Posted on March 17th, 2014 by Lee Aase

Professionalism image

The Mayo Clinic Program in Professionalism and Ethics is presenting a special CME program, Professionalism Today and Tomorrow: Sustaining Trust in a Technology-Driven Health Care World, in Rochester, Minn. August 18-19, 2014. As the course introduction describes it:

Modern technology has the potential to improve the quality, safety, efficiency and effectiveness of health care delivery. Its ultimate success and acceptance, however, requires that it is used in a manner that engenders trust and confidence. This symposium explores both the opportunities and challenges associated with technology driven healthcare through the lens of professionalism.

The course has been approved for 14.50 AMA PRA Category 1 Credits™. Registration is through the Mayo School of Continuous Professional Development.

Social Media Residency Returns to Rochester on May 12

Posted on March 13th, 2014 by Randy Schwarz

We're pleased to announce that our one-day Social Media Residency will meet May 12th at the Doubletree Hotel, near the Mayo Clinic campus in downtown Rochester, Minn.

Picture of the Doubletree Hotel in Downtown Rochester

The Social Media Residency had been a 1.5-day course, with participants completing a few basic online modules in advance to create a common frame of reference. Now we're moving more of the program online, substantially enhancing the prerequisites, so we can trim the in-person portion to one day.

This will let us allot less of our face-to-face time to presentations that can be delivered more efficiently online, and will enable richer discussion that is focused on the participants' questions and needs.

As the new Social Media Residency Agenda indicates, on the eve of the one-day program we'll have an optional session to provide extra hands-on help for those who feel they need pointers on creating or configuring their social media accounts.

The one-day program will reduce lodging costs for those traveling to participate, and also will enable us to offer the program more frequently and in additional locations. Discounted lodging reservations can be made at by clicking here.

And because all Network members have access to the complete online curriculum (including the enhanced prerequisites), more of our training is now accessible even for those who can't attend an in-person course

The residency provides training for Mayo Clinic employees, but is open to others on a first-come, first-served basis. Learn more about the residency at our Social Media Residency page. Tuition is discounted for members of Mayo’s Social Media Health Network (SMHN).


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