One of the benefits of full membership in the Social Media Health Network is access to our complete social media Course Catalog. We make portions of the curriculum available to site visitors, including the general introductory course linked in the headline. Other courses, such as GSM 104: Personal Branding in Social Media, are available to those who have created a free Guest account.
Relatively few people can legitimately claim to have brought joy and happiness to millions. Today we honor someone who can prove it.
I first saw Marlow Cowan and his wife, Frances, on April 7, 2009. That was the day we embedded the YouTube video of them playing the piano at Mayo Clinic (which had been viewed 1,005 times in the previous six months) on our Sharing Mayo Clinic blog, and then posted the link to Facebook and tweeted it.
Less than two months later, their video had more than 2 million views, and Good Morning America flew them to New York City to perform live on national TV. The Cowans were featured in other media as well, from local and regional outlets to NHK Television in Japan. I also had the opportunity to interview them in their home. And the touching story of Jodi Hume and her mother, Sharon Turner, who had captured and posted the original video on a cell phone, has inspired tens of thousands.
In October 2011, as part of Social Media Week at Mayo Clinic, we presented the Cowans a special Lifetime Achievement Award and they delivered a show that will live long in our memories (and thankfully, it’s on YouTube, too):
Today is Mr. Cowan's 95th birthday, and so this morning some members of our team got together to sing greetings around the piano the Cowans helped to make famous:
Please join us in sending birthday best wishes to Mr. Cowan!
When you create a social media profile for yourself, which is NOT appropriate to do?
A. Use the Mayo Clinic logo as your profile picture B. Say that you work at Mayo Clinic on your profile C. Use Mayo Clinic as part of your account name (e.g. @MayoClinicJoe) D. All of the above E. A and C