Social Media Health Network

Bringing the Social Media Revolution to Health Care

Welcome to the Social Media Health Network

As social media evolves, our philosophy remains steady: 

We believe individuals have the right and responsibility to advocate for their own health, and it's our responsibility to help them use social media tools to get the best information, and connect with providers as well as one another.

To join the Network, click here
Learn more about Social Media Residency, click here.
Engage with other Network members, click here.
For swift response, email

Your Must-Have Health Care Social Media Resource

The Health Care Social Media List includes health-related organizations actively using social networking sites.
Add yours today!

Plan Ahead...Register Now!
Social Media Residency
February 9 in Rochester, MN
March 9 in Phoenix, AZ
May 4 in Jacksonville, FL

From Our Social Media Residency Curriculum

In this video from our curriculum, MCCSM Medical Director, Dr. Farris Timimi discusses "Health Care Social Media and Professionalism." 

To view videos as a Guest, click here.
To learn about becoming a Network Member, click here.  


On Our Blog...

December 15th, 2014 · Leave a Comment

Elin Silveous: Curation Sources and Content Selection

By Meredith Gould

Moving right along with our interview with Elin Silveous. In Part I, she shared her eight “S” factors for successful curation.  Here she explains her nine “C” factors for deciding which content to use.    MG: Where and how do you gather content to curate? ES: I gather content on- and offline from a wide range […]

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Tags: content curation, Elin Silveous

December 12th, 2014 · 1 Comment

The Appeal and Challenge of Curation: An Interview with Elin Silveous (2nd in a Series)

By Meredith Gould

Welcome to the next post in a series of interviews with the top Twitter-based healthcare content curators. (Read the first one with Marie Ennis-O’Connor here.) At this point, I don’t remember exactly when I first encountered Elin Silveous (@ElinSilveous) but I do remember that I noticed how she provided timely, useful, thought-provoking, and delightfully quirky […]

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Tags: content curation, Elin Silveous

December 11th, 2014 · Leave a Comment

You spoke, we listened! Check out this RFP for a Curriculum Developer.

By Lee Aase

Back in 2011, we created the Mayo Clinic Social Media Residency to help Mayo employees and peers from other health care organizations become conversant and comfortable with social media. And we’re proud to say the Residency has been a work-in-progress ever since. It’s had to be — everything changes constantly and swiftly in the world of […]

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Tags: MCCSM, social media residency

December 3rd, 2014 · Leave a Comment

The Power and Glory of Curation: An Interview with Marie Ennis-O’Connor (1st in a Series)

By Meredith Gould

Welcome to the first post in a series of interviews with the top Twitter-based healthcare content curators. For years, Marie Ennis-O’Connor (@JBBC) has been one of my must-go-to curators in the domain of health and healthcare. Back in September, not only did I get to meet her ITF (in the flesh) during the Stanford Medicine X conference […]

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Tags: content curation, Marie Ennis-O'Connor

November 24th, 2014 · 2 Comments

Twitter Use at Three Annual Professional Meetings (2012-2014)

By Matthew Katz, MD

Last year, I wrote about differences in how professional societies use social media during annual meetings. This year, the American Urological Association (AUA), American Society of Clinical Oncology (ASCO) and American Society for Radiation Oncology (ASTRO) have had their meetings, so it’s time to take another look. Looks like the growth trend continues for sharing research and specialty-specific […]

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Tags: cancer, Matthew Katz, Radiation Oncology,, TW

November 21st, 2014 · 4 Comments

Do You Use a Social Media Moderator Agreement?

By Cynthia Floyd Manley

When Vanderbilt University Medical Center adopted its social media policy back in 2009, we didn’t want to squash interest in social media participation. That said, participating in social media on behalf of an organization like ours isn’t (all) fun and games. We wanted to make sure those who do so take the responsibility seriously. A key […]

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Tags: social media guidelines, social media policy, Vanderbilt University Medical Center

November 19th, 2014 · 2 Comments

Can Social Media Increase Medical Journal Article Readership?

By Lee Aase

That’s the question asked, but not definitively answered, in a study presented this week in Chicago at the annual Scientific Sessions of the American Heart Association (AHA) and published online in the AHA journal, Circulation. The wonderfully named “Intention-to-Tweet” study randomized 243 Circulation articles to receive social media promotion (or not) and then compared page views for those articles […]

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Tags: American Heart Association, Circulation, FB, scientific articles, TW

November 19th, 2014 · Leave a Comment

Report from #MayoRagan: Using Videos to Help Reduce Surgical Anxiety

By Jason Pratt

Mary O’Connor, M.D., a Mayo Clinic orthopedic surgeon from our Florida campus, presented at our Social Media Summit on her project to reduce surgical anxiety through educational videos. Here’s her review of the project: Here's that "trailer" for the "Virtual Hospital Experience" videos that @MaryOConnorMD just played: #MayoRagan — Jason Pratt (@Jason Pratt) October 22, […]

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Tags: #mayoragan, Mary O'Connor, Youtube

November 17th, 2014 · Leave a Comment

Report from #MayoRagan: How to Build an Ethical and Compliant Social Media Program

By Makala Johnson

Does the acronym “HIPAA” produce anxiety? Do you know how FTC guidelines apply to social media marketing and communications? If you feel you need more clarity in interpreting these guidelines for social media communications, you’re not alone. As health care communicators, it’s difficult to navigate and interpret the laws and apply them to social media, but it […]

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Tags: #mayoragan, ashley howland, compliance, David Ellenbogen, ethics, legal

November 14th, 2014 · Leave a Comment

Report from #MayoRagan: Creating and Launching a Brand Journalism Site

By Ronald Petrovich

We work at Mayo Clinic where we try to connect with the heart, mind and eye. We’re not neurologists, cardiologists, psychologists or ophthalmologists. What are we? We’re brand journalists and that means telling our story with emotion, credibility and imagery on traditional and social media platforms. Our Public Affairs team strives to accomplish this (video of our […]

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Tags: brand journalism, Karl, Karl Oestreich, Mayo Clinic, Mayo Clinic Center for Social Media, Mayo Clinic News Network, Ron Petrovich

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