Posted on November 18th, 2013 by Matthew Katz, MD
It’s always busy when you attend a professional society annual meeting – attending academic sessions on new research, health policy, educational sessions, networking, catching up with friends, recruiting or job searches, and more. Increasingly, these interactions are being captured online.
Twitter is great at capturing some of these real-time interactions – so who is using it as a way to share his or her annual meeting experience?
I decided to pull free data from Symplur on four recent professional society meetings with submitted hashtags: American College of Surgeons (#ACSCC13); American Society of Clinical Oncology (#ASCO13); American Society for Radiation Oncology (#ASTRO13); and the American Urological Association (#AUA13). I did not filter [...]
Posted on November 13th, 2013 by Joel Streed
Getting doctors and nurses from your organization to blog can be a challenge. At the 2013 #MayoRagan Social Media Summit, Kimberly Schrack from Magee Rehabilitation Hospital, participated on a panel that included Drs. Farris Timimi, and Edward Creagan from Mayo Clinic and Sheryl Ness from the Mayo Clinic Cancer Center.
In this video, Kimberly Schrack shares some thoughts on her panel.
Posted on November 12th, 2013 by Randy Schwarz
Brand Journalism. It's a digital trend. What is brand journalism and how can you apply it to increase your hospital or health care company's buzz? Get a look inside the innovative brand journalism storytelling and distribution techniques used by MediaSource and Nationwide Children's Hospital. Their brand journalism reached an unprecedented audience for Nationwide Children's, using both earned and hospital-owned media. The brand journalism campaign netted an ROI of almost 9000%.
Lisa Arledge Powell is the President and Co-Founder of MediaSource, a media relations firm with award-winning content production. Pam Barber is Director of Media Relations for Nationwide Children's Hospital. In the video below, they discuss their session from the 2013 #MayoRagan Social Media Summit: [...]
Posted on November 11th, 2013 by Randy Schwarz
An internal discipline of measurement and reporting is the single most important thing you can build to improve your campaigns and win over the marketing naysayers in your organization. The techniques covered in this session can be easily applied across your communication team.
Posted on November 8th, 2013 by Dana Sparks
VETERANS DAY TWITTER CHAT ON MILITARY SUICIDE PREVENTION
Follow #vetchat Monday, Nov. 11, 1-2 p.m. ET
Topics to discuss:
Never participated in a chat before, or want tips on how to participate [...]
Posted on November 8th, 2013 by Randy Schwarz
This panel consisted of hospital communicators from The University of Texas MD Anderson Cancer Center, Arnold Palmer Medical Center, and Magee Rehabilitation Hospital. Ben Dillon, vice president at Geonetric, moderated the panel.
In this video, Adelina Espat talks about infographics and how to stay on top of the newest social media tools.
Posted on November 7th, 2013 by Randy Schwarz
Social media is fun and games, until it's not. It's like when you were little and set up the perfect tea party for your stuffed animals—and then your sibling charged into the room and upended the table. There's no crying to mom in social media. How will you respond? Why should health care communicators be interested?
Posted on November 6th, 2013 by hoytfinnamore
Panelists at Mayo-hosted Health Care Social Media Summit discuss how social media has helped them, their families and their peers.
It was hard to miss one recurring theme at the Health Care Social Media Summit, which began Wednesday, Oct. 23, in Rochester and wraps up today: The patient experience is at the center of health care social media efforts. And if it isn't, it should be.
Social media has given a voice to patients who want to talk about their illnesses and health care experiences. "It allows everyone to be a journalist," says Lee Aase, director of the Mayo Clinic Center for Social Media. Aase hosted a panel of presenters who were at the summit specifically to share their inspiring stories and [...]