Social Media Health Network

Bringing the Social Media Revolution to Health Care




We've completely redesigned our Summit!
Join us in Rochester this June

Monday, June 15: Social Media Residency
Tuesday, June 16: Case studies, collaborative problem-solving, personalized 
consultation, and Social Media Grand Rounds with Dr. Wendy Sue Swanson

Check out the full schedule
See Pricing and Register now.

All Summit events will be held at The Doubletree.
For special room rates at The Doubletree click here.
For special room rates at The Hilton Garden Inn click here.


Welcome to the Social Media Health Network

As social media evolves, our philosophy remains steady: 

We believe individuals have the right and responsibility to advocate for their own health, and it's our responsibility to help them use social media tools to get the best information, and connect with providers as well as one another.

To join the Network, click here
Learn more about Social Media Residency, click here.
Engage with other Network members, click here.
For swift response, email

Webinar: Internal communications - Engaging and social news delivery strategies

Is there more to internal communication than newsletters and messages “From the President?” Can social strategies and internal communications work together to create better employee engagement? The answer is yes!  


Your Must-Have Health Care Social Media Resource

The Health Care Social Media List includes health organizations actively using social networking sites. Add yours today!

On Our Blog...

May 22nd, 2015 · Leave a Comment

Resource Series | Guideline #8: Online “Friending” Should be Voluntary

By Lee Aase

Just as we should maintain boundaries of propriety in patient-provider relationships, so should we in employee/supervisor interactions. Guideline number eight addresses this issue: Mayo Clinic discourages staff in management/supervisory roles from initiating “friend” requests with employees they manage.  Managers/supervisors may accept friend requests if initiated by the employee, and if the manager/supervisor does not believe […]

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Tags: social media guidelines

May 21st, 2015 · 1 Comment

June Webinar | Getting Physicians Involved and Engaged With Social Media

By Meredith Gould

It’s the Holy Grail for healthcare Social Media Managers: convincing physicians to engage online. Successfully doing so involves making a case that social media is neither a waste of time nor threat to reputation. Plan to join us on Wednesday, June 24 (1-2 p.m. ET) when Libby Mitchell, Social Media Coordinator at University of Utah Health Care, describes […]

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May 20th, 2015 · Leave a Comment

Resource Series | Guideline #7: Be Friendly with Patients, but not “Friends”

By Lee Aase

While all the Mayo Clinic’s Social Media Guidelines for Employees protect our organization and employees alike, guideline seven is particularly protective of employees: Mayo Clinic strongly discourages “friending” of patients on social media websites. Staff in patient care roles generally should not initiate or accept friend requests except in unusual circumstances such as the situation where […]

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Tags: social media guidelines

May 18th, 2015 · Leave a Comment

Resource Series | Guideline #6: Get Your Work Done

By Lee Aase

Many companies and non-profit organizations block access to social networking sites like Facebook, YouTube and Twitter with a corporate firewall. Mayo Clinic doesn’t. In fact, Mayo encourages appropriate online engagement, and our guidelines help employees understand what’s “appropriate.” Concern about employee productivity is one reason other organizations block social networking sites. They believe allowing access […]

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Tags: employee access, FB, social media guidelines, TW, Youtube

May 15th, 2015 · Leave a Comment

Resource Series | Guideline #5: Get it Right and Be Professional

By Lee Aase

In essence, guideline number five restates and summarizes all previous ones. And while it’s in offered in the context of guidance for online communications, it doesn’t explicitly mention those; it’s about communications in general and emphasizes key cultural expectations: Be professional, use good judgment and be accurate and honest in your communications; errors, omissions or unprofessional […]

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Tags: social media guidelines

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