Posted on May 16th, 2013 by Randy Schwarz
On June 13th, longtime journalist and communications consultant Jim Ylisela will explain how brand journalism transformed communications at Advocate Health Care, a network of Chicago-area hospitals. Jim knows exactly how Advocate did that. He directed the Ragan project that built Advocate’s new health enews site, and he’ll take you through every step, including how to: Make the business [...]
Posted on May 15th, 2013 by stheimer
Melanoma is rising faster than any other form of cancer, and it’s happening to young people _ especially to young women, and even teens. To learn the latest on skin cancer prevention, detection and treatment and to share your questions and experiences, please join #SkinCancerChat on Wednesday, May 15, from 1 p.m. to 2 p.m. Eastern. The chat will [...]
Posted on May 9th, 2013 by makalajohnson
Mayo Clinic is known for its ongoing innovations in health care. And now there’s another breakthrough: Using custom apps for physicians and patients on iPhone, iPad, and iPad mini, Mayo Clinic is transforming the capabilities of individualized patient care. Apple profiled Mayo Clinic’s apps for iPhone and iPad to help bring innovation to patient care. [...]
Posted on May 1st, 2013 by Randy Schwarz
On May 9th, Dan Hinmon, principal at Hive Strategies, will discuss how to market wellness to patient groups using persuasive content. He’ll also talk about how a huge part of health care has changed from reaction to proaction: Instead of reactive response to disease, caregivers proactively prevent disease by wise management of patient groups. He’ll [...]
Posted on April 24th, 2013 by Lee Aase
The Mayo Clinic Center for Social Media is pleased to collaborate with North Shore-LIJ Health System to bring the Social Media Residency program to New York City June 18-19 at Lenox Hill Hospital. This will be the first Social Media Residency held outside of our Mayo Clinic campuses in Arizona, Florida and Minnesota. We picked [...]