Social Media Health Network

Bringing the Social Media Revolution to Health Care




We've completely redesigned our Summit!
Join us in Rochester this June

Monday, June 15: Social Media Residency
Tuesday, June 16: Case studies, collaborative problem-solving, personalized 
consultation, and Social Media Grand Rounds with Dr. Wendy Sue Swanson

Check out the full schedule
See Pricing and Register now.

All Summit events will be held at The Doubletree.
For special room rates at The Doubletree click here.
For special room rates at The Hilton Garden Inn click here.


Welcome to the Social Media Health Network

As social media evolves, our philosophy remains steady: 

We believe individuals have the right and responsibility to advocate for their own health, and it's our responsibility to help them use social media tools to get the best information, and connect with providers as well as one another.

To join the Network, click here
Learn more about Social Media Residency, click here.
Engage with other Network members, click here.
For swift response, email

Webinar: Internal communications - Engaging and social news delivery strategies

Is there more to internal communication than newsletters and messages “From the President?” Can social strategies and internal communications work together to create better employee engagement? The answer is yes!  


Your Must-Have Health Care Social Media Resource

The Health Care Social Media List includes health organizations actively using social networking sites. Add yours today!

On Our Blog...

May 28th, 2015 · Leave a Comment

Resource Series | Guideline #10: Don’t Include Mayo Clinic’s Name or Logo in Your Personal Profile

By Lee Aase

We encourage Mayo Clinic employees and students to create personal online profiles on social networking sites such as Twitter, Facebook and LinkedIn. We especially urge physicians to claim and complete profiles on Doximity. But in keeping with guidelines two and nine, we insist on this: Unless approved by the Center for Social Media, your social […]

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May 26th, 2015 · Leave a Comment

Resource Series | Guideline #9: Leave Mayo Clinic Out of Personal Online Endorsements

By Lee Aase

When we originally formulated our Social Media Guidelines for Mayo Clinic Employees in 2009, we were so conservative in our policy against endorsements, that employees were not allowed to give or request LinkedIn recommendations. Since then, social networking usage evolved and personal endorsements on LinkedIn have become much more of (in the current vernacular) “a […]

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Tags: social media guidelines

May 22nd, 2015 · Leave a Comment

Making the Social Media Revolution Free

By Lee Aase

In 2012, The Mayo Clinic Center for Social Media (MCCSM) published Bringing the Social Media Revolution to Health Care, which includes essays from 29 thought leaders, many of whom have served on our MCCSM External Advisory Board. We focused on why and when to issues in health care rather than on technical specifics of these rapidly and ever-changing platforms. […]

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Tags: Bringing the Social Media Revolution to Health Care, Social Media

May 22nd, 2015 · Leave a Comment

Resource Series | Guideline #8: Online “Friending” Should be Voluntary

By Lee Aase

Just as we should maintain boundaries of propriety in patient-provider relationships, so should we in employee/supervisor interactions. Guideline number eight addresses this issue: Mayo Clinic discourages staff in management/supervisory roles from initiating “friend” requests with employees they manage.  Managers/supervisors may accept friend requests if initiated by the employee, and if the manager/supervisor does not believe […]

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Tags: social media guidelines

May 21st, 2015 · 1 Comment

June Webinar | Getting Physicians Involved and Engaged With Social Media

By Meredith Gould

It’s the Holy Grail for healthcare Social Media Managers: convincing physicians to engage online. Successfully doing so involves making a case that social media is neither a waste of time nor threat to reputation. Plan to join us on Wednesday, June 24 (1-2 p.m. ET) when Libby Mitchell, Social Media Coordinator at University of Utah Health Care, describes […]

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