Social Media Health Network

Bringing the Social Media Revolution to Health Care

MayoInOz Promo PPT

 

Registration is Now Open!
First International Healthcare and Social Media Summit
Presented by Mayo Clinic

Sept. 1-2, 2015 | Brisbane, Australia

Background | A Message from our Hosts | Program Details | Register

 

Welcome to the Social Media Health Network

As social media evolves, our philosophy remains steady: 

We believe individuals have the right and responsibility to advocate for their own health, and it's our responsibility to help them use social media tools to get the best information, and connect with providers as well as one another.

To join the Network, click here
Learn more about Social Media Residency, click here.
Engage with other Network members, click here.
For swift response, email socialmediacenter@mayo.edu

Webinar: Internal communications - Engaging and social news delivery strategies

Is there more to internal communication than newsletters and messages “From the President?” Can social strategies and internal communications work together to create better employee engagement? The answer is yes!  

 

Your Must-Have Health Care Social Media Resource

The Health Care Social Media List includes health organizations actively using social networking sites. Add yours today!

On Our Blog...

Mon, Jul 6 · Leave a Comment

“It’s unimaginable…how connected we are”

By Lee Aase

Wendy Sue Swanson, M.D. (a.k.a. @SeattleMamaDoc) was our keynoter at this year’s Mayo Clinic Health Care Social Media Summit, and we’re delighted she’ll also be among headliners for our First International Healthcare and Social Media Summit Sept. 1-2 in Brisbane, Australia. This is an exciting time to discover and apply social and digital tools in health care. As Dr. Swanson, […]

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Thu, Jul 2 · Leave a Comment

Webinar: Leveraging LinkedIn for Your Hospital

By Meredith Gould

LinkedIn is largely an untapped resource when it comes to social media for hospitals and health care systems. Let’s change that for you and your organization. Plan to join us on Tuesday, July 21 (1-2 p.m. ET) when Michael Yoder explains and then answers your questions about how to: strategically implementing and/or enhancing a LinkedIn page […]

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Wed, Jul 1 · Leave a Comment

Viewpoint: 6 Trends Toward Higher Cost, Worse Health, Less Access

By Matthew Katz, MD

Editor’s Note: Moving right along with our series of viewpoints and predictions from thought leaders, here’s one from Platinum Fellow Matt Katz, M.D. (@subatomicdoc).  When I contacted him via DM (direct message) on Twitter about the somewhat dismal nature of his observations, Matt reminded me, “Correlation isn’t causation so we can hope I’m wrong.” And yes, […]

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Tags: ACA, HITECH, Matthew Katz, MD


Mon, Jun 29 · 1 Comment

Optimizing Tweets: Mayo Clinic’s Lessons From A/B Testing

By Tony Hart

In 2015, Mayo Clinic’s Social and Digital Innovation team ran two months of A/B testing to better understand how our followers respond to @MayoClinic tweets. A/B testing is a way to compare two versions of an ad or marketing message to see which is more successful in getting your target audience to do a desired action […]

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Thu, Jun 18 · 4 Comments

Hashtag Reports Review: Tweetwall, Symplur and TweetReach

By Makala Johnson

After this week’s Social Media Summit, we decided to compare Tweetwall, Symplur, and TweetReach reports for the #MCCSM hashtag relative to accessibility, foci, and data. Accessibility for reports varies greatly among platforms. Tweetwall only allows individual widget exports and Excel downloads. Symplur offers a full transcript and analytics breakdown, neither of which is easily exported. For example, it takes multiple PDF exports […]

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Tags: MCCSM


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