Posted on August 10th, 2010 by Admin
In Part 1 of The Importance of Being Nimble, I highlighted use of a consumer-grade video camera to quickly capture an interview with a Mayo Clinic researcher, and how that enabled us to get news coverage for a study published in Journal of the American Medical Association.
This simplified, nimble approach to gathering video has been even more helpful in gathering patient stories. Here's a sample of some highlights from the last couple of years:
The common thread in most of these video segments is that they were shot on extremely short notice on our Mayo Clinic campus, or while I was traveling.
Please click through the links above to see the full stories. Each one of them is touching, and none of them would have been told (at least as compellingly) without the aid of consumer-grade video cameras, which enabled us to be nimble.
And if you think it takes a massive budget for all this, consider that the cameras used for these videos cost $200 or less.
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