Shel Holtz 1 – Social Media Summit 2010 – Mayo Clinic & Ragan Communications

Posted on October 8th, 2010 by Admin

Dozens of hospitals each month launch Facebook pages, Twitter accounts and YouTube channels. That doesn't mean they are doing it well! In fact, a lot of hospitals are succumbing to the shiny-new-object syndrome and rushing into channels without any strategy to guide them.

Online communications authority Shel Holtz explored the best practices hospitals employ in social media.

Listen to a brief description of his presentation.

[youtube=http://www.youtube.com/watch?v=4BiDMb-i-vY]

Tags: Mayo Clinic, Shel Holtz, social media