Bringing the Social Media Revolution to Health Care
Posted on July 5th, 2011 by Admin
Mayo Clinic has been a leader among health care providers in using social media tools, with the most popular medical provider channel on YouTube, nearly 200,000 followers on Twitter and more than 53,000 connections on Facebook. We've also been blogging for more than three years, starting with our Podcast Blog and News Blog. Two years ago we launched our Sharing Mayo Clinic blog to create a way for patients and employees to share their Mayo Clinic stories, and a year ago this month we created the Mayo Clinic Center for Social Media.
We're pleased to now be taking the next step, creating an online site to connect the global Mayo Clinic community. When you’re facing a health concern, sometimes, what you really need is someone who has already been there. That’s what this community is all about: connecting people who have been through the Mayo Clinic experience with others facing a similar health concern. Each year, more than 500,000 unique patients from every U.S. state and nearly 150 countries visit one of our Mayo Clinic campuses in Arizona, Florida or Minnesota for diagnosis and treatment. These patients, their families and friends, and Mayo Clinic’s 50,000 employees and students are part of the global Mayo Clinic community. This site provides a place for community members to share information, support and understanding.
The Mayo Clinic online community is free and is open to anyone, whether you have been a patient at Mayo Clinic or not. It includes content from various Mayo Clinic blogs, health and medical videos from Mayo's YouTube channel and links to news articles about Mayo Clinic research and treatment advances. It also features a discussion forum where members can connect with others who have similar interests or concerns.
We're not aware of other online communities like this created by a medical provider group or hospital system. If you've seen one, please leave a comment below with a link. We obviously want to learn together and develop best practices along with others who may be involved in similar efforts.
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