Webinar Thursday: How to use social media to recruit patients and advocates locally

Posted on December 3rd, 2012 by Admin

Our 2012 monthly webinar series, produced in conjunction with Ragan Communications, continues on Thursday, December 6 from 2 p.m.–3:15 p.m. CT. This webinar entitled, “How to use social media to recruit patients and advocates locally,” will be presented by Simon Lee. Simon and his business partner, Jon Davis, founded MD2P.net, a health-literacy service that provides customized patient education content, using proprietary technology to deliver information to patients.. During this webinar, Simon explains the critical importance of connecting to patients, families, and the public socially and locally.

You will also learn:

• How to turn your physician locator service into a powerful search engine that pushes information to patients and leads them to your hospital.
• How to localize a globally-sold medical device like a computerized robotic surgical tool. Simon shows you how and why this must be done.
• The importance of compelling imagery, voice and story line in informing your patients.
• Create fanatical patient ambassadors for your brand and care by telling their powerful stories to your local public.
• Establish mobile and social programs that will be patients’ go-to choice for advice, treatment and emergencies.
• Tactics to extend your online influence beyond the touchscreen and computer monitor

The regular registration for this event is $199 through Ragan Communications, but members of the Social Media Health Network (SMHN) can register for FREE as a benefit of membership. If you are an employee of a SMHN member organization and would like to register, please see this post on how to register.

If your organization is not currently a member of the Social Media Health Network, you can learn more about it here.

Tags: advocate, Jon Davis, MD2P.net, patients, Simon Lee, Webinar