Social Media 105: Overview of Social Media Tools

Posted on January 16th, 2013 by Lee Aase

This course is part of Social Media Residency, a project of the Mayo Clinic Center for Social Media that provides in-depth, hands-on learning to promote effective application of social media tools for health-related purposes. Social Media 105 introduces you to 10 basic social media tool types that represent the range of functionality available in social media.

Watch:

Slides are interspersed within the video. You may Download a PDF for reference or open in a separate window on Slideshare.

Related Links:

• Blogs. See Blogs in Plain English. Blogger is an option, but we use WordPress (or WordPress.com for starters)
• RSS (Really Simple Syndication) - Google Reader is a free option
• Podcasts
• Social Networks such as Facebook, LinkedIn (and of course the Social Media Health Network)
• YouTube
• Pinterest
• Wikis, such as Wikipedia. See the Sandy Hook School shooting article.
• Twitter (Here is Tom Vanderwell's story which I discovered via Twitter)
• Slideshare. (See this presentation on Mayo Clinic's Slideshare)
• UStream

Assignment:

Explore one of the platforms that is currently unfamiliar to you by clicking the related links above. Then leave a comment below sharing any new insights gained from the presentation or through your personal exploration of a new platform.

• What functionality of these platforms is most interesting to you?
• How can you see yourself using one of these platforms in your work?