Social Media 110: Mayo Clinic’s Social Media History

Posted on January 16th, 2013 by Lee Aase

Mayo Clinic established its Center for Social Media in July 2010 (and subsequently the Social Media Health Network) as the next step in its social media progression. In this course Lee Aase, Director of the Mayo Clinic Center for Social Media, describes Mayo's century-long history of social networking and how it led to our 21st-century social media journey.

Watch:

Slides are interspersed within the video. You may download a PDF for reference or open in a separate window on Slideshare.

Related Links:

• The Mayo Clinic Medical Edge syndicated offerings that provided the content pool for starting podcasting and for our YouTube channel.
• Lee Aase's personal blog, which became Social Media University, Global (SMUG)
• Dr. Fischer's podcast on Postural Orthostatic Tachycardia Syndrome (POTS)
• Our Mayo Clinic Facebook page
• Our Mayo Clinic Twitter account
• Mayo Clinic Podcast Blog
• Mayo Clinic News Blog (and the quick-turnaround post with Dr. Montori and the resulting Wall Street Journal Health Blog story)
• Our Sharing Mayo Clinic blog (and the story about Dr. Ackerman surprising Stefani)
• Information on the Mayo Clinic Center for Social Media, the Social Media Health Network (and a list of members)
• The full video of Dr. Noseworthy's address to our 2011 Social Media Summit.

Assignment:

Mayo Clinic has applied social media tools in its news media relations programs, to improve story pitches and also to make information directly available to patients and consumers. In the comments below, discuss how you could apply some of these tools in your work.

Tags: Health care, Healthcare, social media