Joe Public II: Embracing the New Paradigm
Author: Chris Bevolo with Adam Meyer
Format: Hardcover, Electronic
Publisher: Interval, 2014
Back in 2011, Chris Bevolo’s healthcare marketing manifesto Joe Public Doesn’t Care About Your Hospital had hospital communications professionals (including fellow MCCSM External Advisory Board member Cynthia Floyd Manley) nodding with enthusiastic agreement. His book laid out what many of us knew, but struggled to convey to C-suite colleagues. Namely:
- The average person, except possibly during a healthcare crisis, doesn’t care about our hospital.
- To remain competitive, we must move beyond traditional marketing tactics.
- Moving on means breaking bad habits (e.g., marketing campaigns motivated by hospital [...]
This month we're pleased to announce two more additions, this time to our Social Media Health Network staff: Meredith Gould, Ph.D. as our new Editorial Director and Dan Hinmon as our Community Director.
Meredith isn't really new. For the last year, she's been in a Jill-of-all-trades contracted staff position for SMHN, writing and editing articles for the Web site, standardizing the curriculum for Social Media Residency and otherwise helping with events. Before that she was one of the original members of our External Advisory Board and one [...]
You have a website, you've built a solid social media plan and you might even be using a CRM. But creating an integrated digital strategy spanning external, internal, fundraising, and physician communications is complex and can be tricky. Where and how to begin?
Join us on Feb. 24 for a webinar featuring Chris Boyer, AVP of Digital Strategy for North Shore-LIJ Health System.
Learn how North Shore-LIJ, serving NYC and Long Island, integrated 80+ websites and various social media accounts into a centralized digital strategy -- one step at a time. In this webinar, you'll learn:
- ways to assess digital efforts and prioritize your focus;
- how to combine business and user's needs to find the best digital approach;
I wrote a blog post that gives a sneak-peek into the digital strategy webinar I am giving on Tuesday - take a look: http://www.christopherboyer.com/2015/02/one-bite-at-a-time/
Also, be sure to sign up for my webinar here on the network site: "Eating an Elephant, or how to build an integrated digital strategy on bite at a time": http://network.socialmedia.mayoclinic.org/discussion/webinar-eating-an-elephant-or-how-to-build-an-integrated-digital-strategy-one-byte-at-a-time/