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Lee Aase (@leeaase) posted · Recent activity · Wed, Jul 29 6:46pm · View  

Scaling Up Basic Social Media Training with Hootsuite

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As announced on the Hootsuite blog today, the Mayo Clinic Center for Social Media (#MCCSM) has entered into an agreement with Hootsuite to produce a new healthcare social media training program.

Providing training in social media best practices to our Mayo Clinic employees, and offering the same resources to peers in other healthcare organizations, has been part of our mission since Mayo Clinic leaders created #MCCSM in 2010.

Through our one-day Social Media Residency program, we’ve provided in-depth training to several hundred professionals in a classroom setting.

Our collaboration with Hootsuite now allows us to offer an enhanced version of our basic healthcare social media training [...]

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Ray R. Lewis (@rayrlewis) responded:

Are you aware of any social media training programs for Public Health professionals? Social media will have a role If America is going to improve and maintain the health of our population and it seems this partnership of Hootsuite and Mayo Clinic's MCCSM are well positioned to lead the way.

Posted 14 hour(s) ago · View

Lee Aase (@leeaase) responded:

I'm not personally aware of programs particularly for Public Health professionals. I do hope this program we're developing will be helpful for this group, too.

Posted 4 hour(s) ago · View
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Lee Aase (@leeaase) posted · Mon, Jul 27 2:09pm · View  

Enter Our 1st Social Media in Healthcare Short Film Festival

Entries are due July 31 for our first Social Media in Healthcare Short Film Festival, part of our International Healthcare and Social Media Summit in Brisbane, Australia on Sept. 1-2 in collaboration with the Australian Private Hospitals Association.

We're looking for two-minute (or shorter) videos highlighting innovative applications of social media in healthcare. You do not have to attend the Summit to enter, so download the entry brochure and then, send us a link to your video that describes or demonstrates your healthcare social media project or program.

Top entries will be featured during our Summit's evening program on Sept. 1, plus embedded here.

Ready to be inspired? Three of our Mayo Clinic Public Affairs Summer Interns, Christina Bokusky, Allie Brunnette and Naomi [...]

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Laura Miyashita (@miyashl) posted · Mon, Jul 20 11:34pm · View  

Does anyone have success stories to share w/primary care marketing + appointment booking promotion via social media (FB, Twitter, or other channels?) We've done limited experiments but would like to hear of any similar activity and successes or misses.

Thanks,
Laura

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Carol Vassar (@vassarradio) posted · Thu, Jul 16 4:18pm · View  

Social media management platforms

Hi all:

My healthcare system is currently looking at three different social media management/engagement platforms. I'm seeking your opinions - the good, the bad, and the ugly - about each of them. They are:

Radian6
SproutSocial
Hootsuite

I'd love to hear from you if you've had first-hand experience with any or all of these in terms of usability, interface, mobile platform, listening capabilities, cost and anything else that might be helpful as we consider these platforms.

Thanks,
Carol

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Lee Aase (@leeaase) posted · Fri, Jul 10 5:16pm · View  

Making Periscope Videos Permanent

Periscope LogoMayo Clinic recently began experimenting with Periscope, a Twitter-owned service that enables users to stream live video from an iOS or Android mobile device.

We'll discuss top things we've learned during our first month of Periscoping in an upcoming post, but today I want to show you how to create an enduring resource from the ephemeral Periscope platform.

Periscope only archives videos for playback for 24 hours; a day longer than rival Meerkat, but still limiting. This transient nature of Periscope limits its potential benefit, so how could we extend the life of the video?Wendy Sue Swanson, M.D. speaking

As it turns out, you [...]

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Jennifer Avila-Allen (@javilaallen) responded:

Great article! I took the social media residency recently and was inspired by our friends at Mayo. So, we did our first Periscope today at a press conference with Captain Pete Dern (remember the video of the firefighter who fell through the roof.) Take a look. https://t.co/7TEyy82TCm We would love any pointers for improvement.

Posted Fri, Jul 10 at 2:05pm CDT · View Lee Aase likes this

Lee Aase (@leeaase) responded:

Glad you tried it! I found myself spontaneously clapping along with the crowd after Captain Dern spoke. Great job in keeping the camera steady.

Posted Fri, Jul 10 at 5:16pm CDT · View Jennifer Avila-Allen likes this
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Carol Vassar (@vassarradio) posted · Wed, Jul 8 12:14pm · View  

Feedback on Radian6, SproutSocial, Hootsuite

Hi all:

My healthcare system is currently looking at three different social media management/engagement platforms. I'm seeking your opinions - the good, the bad, and the ugly - about each of them. They are:

Radian6
SproutSocial
Hootsuite

I'd love to hear from you if you've had first-hand experience with any or all of these in terms of usability, interface, mobile platform, listening capabilities, cost and anything else that might be helpful as we consider these platforms.

Thanks,
Carol

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Tony Hart (@TonyHart87) posted · Tue, Jul 7 9:39am · View  

Optimizing Tweets: Mayo Clinic's Lessons From A/B Testing

ab-testing.500x239pxIn 2015, Mayo Clinic’s Social and Digital Innovation team ran two months of A/B testing to better understand how our followers respond to @MayoClinic tweets.

A/B testing is a way to compare two versions of an ad or marketing message to see which is more successful in getting your target audience to do a desired action (e.g., clicking the ad, entering an email address). Basically, A/B testing will allow you to tweak future messaging to make marketing more successful. Click here for more information on A/B Testing. Here's what we learned:

General Twitter Guidelines

  • Use strong hashtags, ones that are on topic and frequently used (e.g., #hcsm). Do some quick research [...]

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Tony Hart (@TonyHart87) responded:

Definitely Dan. Some top tips: 1. Short, succinct tweets generally do better than longer tweets 2. Pull info from the page you are sending people to: 2a. If you are looking for clickthroughs: Pull the headline, ask a question, or use teaser text. 2b.If you are tweeting for engagement: Pull a short fact or statistic from the article.

Posted Mon, Jul 6 at 8:31am CDT · View Dan Hinmon and Makala Johnson like this

Dan Hinmon (@HiveDan) responded:

Thanks, Tony. Great tips!

Posted Tue, Jul 7 at 9:39am CDT · View
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Lee Aase (@leeaase) posted · Mon, Jul 6 11:42am · View  

Tuesday, 7/7: Tour Mayo Historical Suite via Periscope!

Historical-Suite-300x225On Tuesday, July 7 you'll have a chance to use today's technology to take a live, interactive tour of Mayo Clinic's history. Join us at 10 a.m. EDT (9 CDT/7 PDT) as we Periscope from the Mayo Historical Suite.

Our tour guide will be Renee Ziemer, Coordinator of the Mayo Clinic Historical Unit. She'll take us on a live streamed video exploration of the Historical Suite in the Plummer Building on our Rochester, Minn. campus.

You'll see historical spaces as well as documents dating back to the earliest days of Mayo Clinic, including the Boardroom and the offices of William J. Mayo, M.D. and Charles H. Mayo, M.D. And you'll be able to ask Renee your questions [...]

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