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Sticky · Lee Aase (@leeaase) posted · Sun, Aug 17 10:59pm · View  

Should doctors or hospitals follow their patients on Twitter?

Brave New World: Your Doctor, Your Private Parts, Twitter And You

That's the underlying question Hinda Mandell, Ph.D. raised Tuesday in a post on the Boston Public Radio site, "Brave New World: Your Doctor, Your Private Parts, Twitter And You."

My gynecologist just followed my vagina on Twitter.  At least, that’s how it felt when I received email notification that I had a new Twitter follower.To be fair, maybe it wasn't my gynecologist who hit the “follow” button, but an employee at her practice. Does it matter? Because my ob/gyn’s name and Twitter handle are the same, and her Twitter avatar is her practice’s logo of a mother and child, entwined. Now [...]

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Bunny Ellerin (@bunnyellerin) responded:

"In this particular instance, I'd say that because Ms. Mandell is a public figure, she has forfeited her right to what has heretofore been considered privacy." Thank you, Meredith. Exactly. She has chosen to present her political views, craft photos and recipes to the world. If she wants to control who sees her message on Twitter, then she she should lock her account. Frankly I'd be more concerned if her auto mechanic followed her than [...]

Posted Sun, Aug 17 at 10:30am CST · View

Greg Matthews (@gmatthews) responded:

Share away, Jason! DM me @chimoose if I can provide any more detail or context that could be useful.

Posted Sun, Aug 17 at 10:59pm CST · View Jason Slusarchuk likes this
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Cynthia Floyd Manley (@cynthiamanley) posted · Fri, Nov 21 10:43pm · View  

Do You Use a Social Media Moderator Agreement?

vhealth-4c-blk873When Vanderbilt University Medical Center adopted its social media policy back in 2009, we didn’t want to squash interest in social media participation.

That said, participating in social media on behalf of an organization like ours isn't (all) fun and games. We wanted to make sure those who do so take the responsibility seriously. A key component of our policy is a “Social Media Content Owner/Moderator Agreement.”

This agreement must be completed every year by any faculty or staff member who manages a social media account on behalf of VUMC or one of its hospitals, departments, clinics or other unit. Those who complete and sign it, agree that:

  • they have read and agree to [...]

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Janet Kennedy (@jkennedy93) responded:

I like the promise to post once a week. It must make people think twice before committing to something that they may not be able to follow through on.

Posted 1 day(s) ago · View Cynthia Floyd Manley likes this
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Lee Aase (@leeaase) posted · Wed, Nov 19 1:18pm · View  

Can Social Media Increase Medical Journal Article Readership?

Cover of StudyThat's the question asked, but not definitively answered, in a study presented this week in Chicago at the annual Scientific Sessions of the American Heart Association (AHA) and published online in the AHA journal, Circulation.

The wonderfully named "Intention-to-Tweet" study randomized 243 Circulation articles to receive social media promotion (or not) and then compared page views for those articles in the first 30 days after publication.

The result: no statistically significant difference in page views between the promoted and non-promoted groups. For full results, download the PDF.
What does it mean? Here are a few thoughts:
It's great to see this kind of research. The authors should be commended for designing and testing [...]

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Nicole Engler (@nicolebennettengler) responded:

Thank you so much for your take on this study, Lee. I agree; it takes very little work to frame up a social media post, which has the potential to vastly expand your reach. When our physicians are building their CV presentations (for scientific meetings, Grand Rounds, or CME), we encourage them to include 3 tweetable nuggets to prompt attendees to share via Twitter. Nicole Engler

Edited: 11/19/2014 @ 1:18pm

Posted 3 day(s) ago · View The James likes this
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Jason Pratt (@jasonpratt) posted · Wed, Nov 19 3:00am · View  

Report from #MayoRagan: Using Videos to Help Reduce Surgical Anxiety

Mary O'Connor, M.D., a Mayo Clinic orthopedic surgeon from our Florida campus, presented at our Social Media Summit on her project to reduce surgical anxiety through educational videos. Here's her review of the project:

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Makala Johnson (@makalajohnson) posted · Mon, Nov 17 3:00am · View  

Report from #MayoRagan: How to Build an Ethical and Compliant Social Media Program

Does the acronym "HIPAA" produce anxiety? Do you know how FTC guidelines apply to social media marketing and communications? If you feel you need more clarity in interpreting these guidelines for social media communications, you're not alone.

As health care communicators, it's difficult to navigate and interpret the laws and apply them to social media, but it may be easier than you think. Learn tools and strategies for clearing up the gray area and keeping your social media program ethical and compliant.

Ashley Howland is the Director of Digital Communications and Social Media for Baylor Scott & White Health. David Ellenbogen is Vice President Legal Counsel, Legal/Risk Management for Baylor Scott & White Health.

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