That's the underlying question Hinda Mandell, Ph.D. raised Tuesday in a post on the Boston Public Radio site, "Brave New World: Your Doctor, Your Private Parts, Twitter And You."
My gynecologist just followed my vagina on Twitter. At least, that’s how it felt when I received email notification that I had a new Twitter follower.To be fair, maybe it wasn't my gynecologist who hit the “follow” button, but an employee at her practice. Does it matter? Because my ob/gyn’s name and Twitter handle are the same, and her Twitter avatar is her practice’s logo of a mother and child, entwined. Now [...]
I was a 39 year old single mother when I was diagnosed with Stage 3 breast cancer in August 2012. I had a bilateral mastectomy, chemotherapy, radiation, and several surgeries. I had been a fourth grade teacher for 17 years but I had to take a long term medical leave during my treatments.
Thanks to my family, friends, coworkers, and others in the community my bills were always paid and there was always food on our table. During my treatments I began painting. This began as something to keep me busy but turned into much more. It became my therapy. Little did I know at the time, it would also be a way to help ease the financial burden of medical bills and other [...]
As you've probably seen, Community Health Systems was recently hacked and as many as 4.5 million patient records were stolen/compromised. The incident involved the installation of malicious software (malware) onto the health system network, allowing the criminals to silently gain access to health system data.
Security firms tell us that the use of malware is on the rise. We've seen this in examples like the recent data breach at a UPMC hospital that compromised the personal information of about 27,000 employees. Among those employees, 788 have since experienced some form of tax fraud or even had their bank accounts wiped clean.
The growing concern now is social media's role in propagating these attacks. Help Net Security reports that 52% of organizations have experienced [...]
I really like the way the organizers of this Mayo Clinic CME conference framed the title of my presentation today. It's not "the case for professionalism in social media" which in health care would be a no-brainer. Of course all physicians in social media should conduct themselves professionally. I'm looking forward to making a little tougher case: that social media should be recognized as tools health care professionals are expected to use, and that effective application of social media is part of professionalism.
I've embedded the slides for my presentation, and would appreciate your thoughts either in the comments below.
I came across this Forbes article from last year that highlights an underserved, but rapidly growing audience on social - seniors. If our broader goals for social media in healthcare include better quality and lower costs, perhaps now would be the time to engage more frequently with seniors on line. I think when you consider that, as a population, seniors tend to incur higher healthcare costs due to increased rates of chronic illness, social media could be an effective tool for helping this demographic manage their conditions more effectively. Especially for those who may feel disconnected due to smaller support groups.
I would love to hear if anyone has come across examples of healthcare providers effectively using social media to connect with seniors. Thanks! [...]