That's the underlying question Hinda Mandell, Ph.D. raised Tuesday in a post on the Boston Public Radio site, "Brave New World: Your Doctor, Your Private Parts, Twitter And You."
My gynecologist just followed my vagina on Twitter. At least, that’s how it felt when I received email notification that I had a new Twitter follower.To be fair, maybe it wasn't my gynecologist who hit the “follow” button, but an employee at her practice. Does it matter? Because my ob/gyn’s name and Twitter handle are the same, and her Twitter avatar is her practice’s logo of a mother and child, entwined. Now [...]
That said, participating in social media on behalf of an organization like ours isn't (all) fun and games. We wanted to make sure those who do so take the responsibility seriously. A key component of our policy is a “Social Media Content Owner/Moderator Agreement.”
This agreement must be completed every year by any faculty or staff member who manages a social media account on behalf of VUMC or one of its hospitals, departments, clinics or other unit. Those who complete and sign it, agree that:
- they have read and agree to [...]
That's the question asked, but not definitively answered, in a study presented this week in Chicago at the annual Scientific Sessions of the American Heart Association (AHA) and published online in the AHA journal, Circulation.
The wonderfully named "Intention-to-Tweet" study randomized 243 Circulation articles to receive social media promotion (or not) and then compared page views for those articles in the first 30 days after publication.
The result: no statistically significant difference in page views between the promoted and non-promoted groups. For full results, download the PDF.
What does it mean? Here are a few thoughts:
It's great to see this kind of research. The authors should be commended for designing and testing [...]
Mary O'Connor, M.D., a Mayo Clinic orthopedic surgeon from our Florida campus, presented at our Social Media Summit on her project to reduce surgical anxiety through educational videos. Here's her review of the project:
Does the acronym "HIPAA" produce anxiety? Do you know how FTC guidelines apply to social media marketing and communications? If you feel you need more clarity in interpreting these guidelines for social media communications, you're not alone.
As health care communicators, it's difficult to navigate and interpret the laws and apply them to social media, but it may be easier than you think. Learn tools and strategies for clearing up the gray area and keeping your social media program ethical and compliant.
Ashley Howland is the Director of Digital Communications and Social Media for Baylor Scott & White Health. David Ellenbogen is Vice President Legal Counsel, Legal/Risk Management for Baylor Scott & White Health.