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Sticky · Meredith Gould, PhD (@meredithgould) posted · Fri, Sep 12 10:27am · View  

Conference Presenters, Consider "Flipping" Your Talk/Panel/Poster Session


Presenting at a conference?

Even if it's sooner than soon, thanks to social media you still have time to generate more engagement by "flipping" your talk or panel presentation or workshop or poster session.

I've known about this tactic for a while, but have become even more convinced of its value beyond the classroom after seeing what happened when Pam Ressler (@Pam Ressler), Susannah Fox (@Susannah Fox), Colleen Young (@Colleen_Young) and I started using it two months before our Stanford Medicine X conference panel (Communicating the Experience of Illness in the Digital Age).

Here, I'll describe what's involved and offer practical tips for... flipping!


Flipping Origins
Flipped teaching or what's sometimes called [...]

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Susannah Fox (@susannahfox) responded:

One element of our success with flipping a panel for Medicine X is that we knew there was already very high engagement on Twitter among the potential audience members (see: Symplur's analytics about how #medx blows every other conference out of the water). And yes, all 4 of us are active and have overlapping as well as individual follower tribes. When I flipped my Medicine X Master Class last year, I reached out to all [...]

Posted Fri, Aug 29 at 9:31am CDT · View

Meredith (@mmhurston) responded:

Thanks for sharing these tips, Meredith. I will try to incorporate them in my future speaking opportunities.

Posted Fri, Sep 12 at 10:27am CDT · View
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Sticky · Lee Aase (@leeaase) posted · Sun, Aug 17 10:59pm · View  

Should doctors or hospitals follow their patients on Twitter?

Brave New World: Your Doctor, Your Private Parts, Twitter And You

That's the underlying question Hinda Mandell, Ph.D. raised Tuesday in a post on the Boston Public Radio site, "Brave New World: Your Doctor, Your Private Parts, Twitter And You."

My gynecologist just followed my vagina on Twitter.  At least, that’s how it felt when I received email notification that I had a new Twitter follower.To be fair, maybe it wasn't my gynecologist who hit the “follow” button, but an employee at her practice. Does it matter? Because my ob/gyn’s name and Twitter handle are the same, and her Twitter avatar is her practice’s logo of a mother and child, entwined. Now [...]

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Bunny Ellerin (@bunnyellerin) responded:

"In this particular instance, I'd say that because Ms. Mandell is a public figure, she has forfeited her right to what has heretofore been considered privacy." Thank you, Meredith. Exactly. She has chosen to present her political views, craft photos and recipes to the world. If she wants to control who sees her message on Twitter, then she she should lock her account. Frankly I'd be more concerned if her auto mechanic followed her than [...]

Posted Sun, Aug 17 at 10:30am CDT · View

Greg Matthews (@gmatthews) responded:

Share away, Jason! DM me @chimoose if I can provide any more detail or context that could be useful.

Posted Sun, Aug 17 at 10:59pm CDT · View Jason Slusarchuk likes this
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Lee Aase (@leeaase) posted · Recent activity · Fri, Sep 19 1:52pm · View  

Network Member Meeting Caps Social Media Week

Table-photo.EDITEDSocial Media Week at Mayo Clinic culminates on Thursday, Oct. 23 with the Annual Member Meeting of the Social Media Health Network, and that evening's Member Dinner.

The 6th Annual #MayoRagan Social Media Summit concludes at 12:30 p.m. on Thursday, and the SMHN Member Meeting will begin at 2, giving you plenty of time for a power nap!

The full agenda for the meeting is here. Among the highlights:

  • Three member presentations.  You'll hear from SMHN Silver Fellow Lisa Ramshaw of the Australian Private Hospitals Association; Dan Hinmon of Hive Strategies; and SMHN Platinum Fellow Bryan Vartabedian, M.D.
  • Unconference-style discussions. We've set aside [...]

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Janet Kennedy (@jkennedy93) responded:

Will you gather and publish a list of the conference attendees? I would like to make the most of my first SMW at Mayo and connect with attendees prior to the meeting.

Posted 5 hour(s) ago · View
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Bonnie Sheeren (@bonniesheeren) posted · Sat, Sep 13 8:26am · View  

Bonnie Sheeren - Patient/Caregiver Scholarship 2014

I have had many adventures in health care. I endured hit or miss interactions with the medical community most of my life up through my twenties. Ignorance was not bliss, but it was the only option.

After college, I went into educational video production, my friends talked me into coming to the Texas Medical Center. Working at M.D. Anderson Cancer as a writer/producer convinced me that patients need to know as much as possible in order to make their treatments successful. Then, being transferred to UT-Houston Health Science Center, I covered all medical topics and spent a great deal of time in the Hermann Hospital ER, documenting trauma treatments. All this would hold me in good stead during the next decade when I went [...]

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Charles Beck, Publisher MDNews Houston (@mdnewshouston) responded:

Bonnie, feel free to submit your press releases to You will reach over 15000 physicians and hundreds of healthcare executives in area hospitals.

Posted 6 day(s) ago · View

Bonnie Sheeren (@bonniesheeren) responded:

Hey Charles! I was so delighted that we have a local Houston physician media group! I would love to get together and talk after mid-October to see the scope of your business plans. yours, Bonnie -- Bonnie C. Sheeren Houston Health Advocacy, LLC 281-624-6676 business line 832-428-4104 personal cell "It is much more important to know what sort of a patient has a disease than what sort of a disease a patient has. "--William [...]

Posted 6 day(s) ago · View
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Meredith Gould, PhD (@meredithgould) posted · Fri, Sep 12 1:17pm · View  

Start Social Media Week with our Residency

Residency photo.EditedWe deliver in-depth training in social media strategy, planning and execution during our one-day Social Media Residency.

Initially developed for Mayo Clinic employees, Social Media Residency is open to all on a first-come, first-served basis. And Social Media Residency is the kick-off event for this year's Social Media Week at Mayo Clinic, Oct. 20-23, 2014 on our Rochester, Minnesota campus.


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Nadine Gregerson (@ngregerson) responded:

Meredith, I saw a sample agenda, is there generally an evening event prior to the residency? I'm about to book my hotel but haven't received any information about the details. Thank you!

Posted Fri, Sep 12 at 1:11pm CDT · View

Meredith Gould, PhD (@meredithgould) responded:

Yes and I'll post more publicly too: all residents are invited to an optional get-together on Sunday night (6-8) for hands-on help w/tech as needed...also food!

Posted Fri, Sep 12 at 1:17pm CDT · View
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Lee Aase (@leeaase) posted in Prior Residencies · Fri, Sep 12 12:39pm · View  

Facebook Privacy Settings - What options did you choose, and why?

After participating in FB 105, you were invited to adjust your Facebook privacy settings. What did you decide to do with your settings, and why?

Raman Singh (@rsmukkar) responded:

I've changed my default settings so that my friends are the only ones that can see my posts. Not "friends of friends", or "custom" or "public"

Posted Tue, Sep 9 at 11:47am CDT · View

Christine Hoekenga (@bchoekenga) responded:

I manage my privacy settings pretty closely, especially on Facebook, so I did not change much. By default, I keep all of my posts limited to friends, and I use the per-post option if I want to make a specific post public. I also use the function that allows me to approve any items I am tagged in before they appear on my timeline, and I have my account set to not be visible to [...]

Posted Fri, Sep 12 at 12:39pm CDT · View
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