After this week's Social Media Summit, we decided to compare Tweetwall, Symplur, and TweetReach reports for the #MCCSM hashtag relative to accessibility, foci, and data. Accessibility for reports varies greatly among platforms.
Tweetwall only allows individual widget exports and Excel downloads.
Symplur offers a full transcript and analytics breakdown, neither of which is easily exported. For example, it takes multiple PDF exports to get an entire transcript. Our events Monday and Tuesday would require 10 separate PDF exports. But Symplur is free with public links and makes tweeting specific sections of the report very simple.
TweetReach offers the best export functionality, one that includes visuals.
Here are the metrics each service includes in “top” lists:
Editor's Note: Moving right along with our series of viewpoints and predictions from thought leaders, here's one from Platinum Fellow Matt Katz, M.D. (@subatomicdoc). When I contacted him via DM (direct message) on Twitter about the somewhat dismal nature of his observations, Matt reminded me, "Correlation isn't causation so we can hope I'm wrong." And yes, he added a smiley face.
The Supreme Court just confirmed that Affordable Care Act (ACA) subsidies are constitutional. But the jury is out on whether the ACA that may help or hurt our health. Now that ACA can move ahead with more momentum, what other trends might drive us toward worse outcomes? Here are six [...]
In 2015, Mayo Clinic’s Social and Digital Innovation team ran two months of A/B testing to better understand how our followers respond to @MayoClinic tweets.
A/B testing is a way to compare two versions of an ad or marketing message to see which is more successful in getting your target audience to do a desired action (e.g., clicking the ad, entering an email address). Basically, A/B testing will allow you to tweak future messaging to make marketing more successful. Click here for more information on A/B Testing. Here's what we learned:
General Twitter Guidelines
- Use strong hashtags, ones that are on topic and frequently used (e.g., #hcsm). Do some quick research [...]
We've got a great group of participants coming from more than 20 states and five countries, and we're looking forward to a highly interactive, hands-on two-day program.
If you didn't make yesterday's registration deadline, you can still participate virtually by:
When: 12:15 (CDT); 1:15 PM (EDT); 10:15 AM (PDT)
Where: Watch for the @MayoClinic tweet when we're starting.
We also plan to livecast a few segments during Monday's Social Media Residency and Tuesday's Summit so those unable to join us in person can experience a bit of this #MCCSM program.
Periscope allows anyone with an iOS or Android phone to broadcast video [...]
Editor’s Note: I could have easily picked up the phone or met him for lunch because we both live in Baltimore, but instead I asked Ed Bennett to put his thoughts in writing. Here’s what an internationally-known health care social media thought leader and Platinum Fellow thinks it’s time to stop doing in health care social media. Want to argue with Ed? Use the comments section!
#1: Fighting to open staff access to social media at the hospital
Nobody cares anymore, almost everyone has a smartphone, and most would rather not have IT see their messages.
#2: The general hospital blog
Ain't nobody got time for reading or even writing the general blog. Focus [...]
On Thursday, October 10, 2013, Dr. Egbe Osifo-Dawodu, MRCP MSc MBA presented, Cultural Considerations in Social Media. Dr. Osifo-Dawodu provided an overview of social networks across various regions, and their roles across various geographies. She also discussed cultural dimensions of using social media across several countries, and potential implications for the effective use of social media platforms in health. Dr. Egbe Osifo-Dawodu is partner at the Anadach Group was previously with the World Bank where she managed the Group responsible for capacity building programs in health, education and social protection. She led and worked on both health policy dialogue/projects with Governments, and on IFC private health sector projects. She also played a key role in starting the African University of Science and Technology. Egbe has over 25 years experience in the healthcare policy, provision and health care financing in Africa, Asia, Europe, Latin America, Middle East and the United States. Egbe, who currently lectures at the University at Albany, has authored several articles, contributed to books and was a lead author of “Establishing Private Health Care Facilities in Developing Countries: A Guide for Medical Entrepreneurs.” Egbe is a member of the advisory boards of Sproxil and the Mayo Clinic Center for Social Media, and a board member of the Association of Nigerian Physicians in the Americas. Below is the video of her presentation: [...]
Edited: 06/09/2015 @ 8:54pm
This module is part of our Mayo Clinic Social Media Executive Course, a two-hour crash course focusing on Twitter. If you are participating in the Executive Course, download and complete our Twitter Account Creation Worksheet and bring it to our session.
If you're not in the Executive Course, this module will help you prepare for TW 101, which guides you in creating your Twitter account.