That's the underlying question Hinda Mandell, Ph.D. raised Tuesday in a post on the Boston Public Radio site, "Brave New World: Your Doctor, Your Private Parts, Twitter And You."
My gynecologist just followed my vagina on Twitter. At least, that’s how it felt when I received email notification that I had a new Twitter follower.To be fair, maybe it wasn't my gynecologist who hit the “follow” button, but an employee at her practice. Does it matter? Because my ob/gyn’s name and Twitter handle are the same, and her Twitter avatar is her practice’s logo of a mother and child, entwined. Now [...]
Last year, I wrote about differences in how professional societies use social media during annual meetings. This year, the American Urological Association (AUA), American Society of Clinical Oncology (ASCO) and American Society for Radiation Oncology (ASTRO) have had their meetings, so it’s time to take another look. Looks like the growth trend continues for sharing research and specialty-specific information in cancer care via social media.
Using Symplur’s hashtag analytics, I reviewed Twitter data for ASCO and ASTRO annual meetings from 2012 through 2014. I chose to include one week before and two weeks after the meeting since discussion typically extends beyond face-to-face conferences.
That's the question asked, but not definitively answered, in a study presented this week in Chicago at the annual Scientific Sessions of the American Heart Association (AHA) and published online in the AHA journal, Circulation.
The wonderfully named "Intention-to-Tweet" study randomized 243 Circulation articles to receive social media promotion (or not) and then compared page views for those articles in the first 30 days after publication.
The result: no statistically significant difference in page views between the promoted and non-promoted groups. For full results, download the PDF.
What does it mean? Here are a few thoughts:
It's great to see this kind of research. The authors should be commended for designing and testing [...]
That said, participating in social media on behalf of an organization like ours isn't (all) fun and games. We wanted to make sure those who do so take the responsibility seriously. A key component of our policy is a “Social Media Content Owner/Moderator Agreement.”
This agreement must be completed every year by any faculty or staff member who manages a social media account on behalf of VUMC or one of its hospitals, departments, clinics or other unit. Those who complete and sign it, agree that:
- they have read and agree to [...]
Mary O'Connor, M.D., a Mayo Clinic orthopedic surgeon from our Florida campus, presented at our Social Media Summit on her project to reduce surgical anxiety through educational videos. Here's her review of the project: