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Lee Aase (@leeaase) posted an update Wed, Apr 23 9:30am · View  

Be careful what you ask for in a #hashtag

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ronniekoon (@ronniekoon) started a discussion in Salt Lake City Residency · Recent activity · Tue, Apr 22 9:47am · View  

Glad to be here!

Lee Aase (@leeaase) responded:

Glad you were able to join us for Social Media Residency in Salt Lake City.

Posted 1 day(s) ago · ViewBrooke Perry Heath and Alyson W like this
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Makala Johnson (@makalajohnson) published a blog post Mon, Apr 21 3:13pm · View  

Social Media Support for Mobile Exhibit

Conceptual Trailer To honor 150 years of serving humanity, Mayo Clinic is taking its story to the public in a free exhibit destined for stops in more than 40 communities throughout the U.S. and Canada from April through October 2014. This 1,000-square-foot exhibition on wheels will bring to life Mayo Clinic’s values and our vision for the future of health care.

Our social media strategy to support this initiative involves a multi-platform approach. We plan to tweet our arrivals and departures, using local hashtags and host handles. We will also post geographically-targeted Facebook updates with photos, which will help us hone in on the audience most able to visit the exhibit due to physical proximity without spamming [...]

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Lee Aase (@leeaase) posted an update Thu, Apr 17 12:28pm · View  

Money quote: "self-promoting videos attracted a total of 34.38 percent of views, but [educational/entertainment videos] attracted a total of 65.62 percent of views." Some good insights about the type of videos that get the most traffic.

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