Social Media Health Network

Bringing the Social Media Revolution to Health Care

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Meredith Gould (@meredithgould) posted · Mon, Apr 20 7:20pm · View  

Announcement | Our Newest Mayo SMHN Bronze Fellows

Editor's Note: Of the many cool things I get to do with and for the SMHN, reviewing social media plans created by Residency participants is among the coolest. I get to see the creative ways people apply what they've learned. I also get to offer suggestions for enhancing each plan's effectiveness, something that makes this digital strategy consultant (and former college professor!) very happy indeed. Also, wonderful conversations andBronze Fellow Badge new connections always seem to emerge. Very cool.

  Congratulations and kudos to...
Audrey Laine Jeffords.BorderAudrey Laine Jeffords (@AudreyLaine2) began her career at Mayo Clinic Health System in Waycross, GA. as a marketing intern in [...]

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Lee Aase (@leeaase) posted · Sun, Apr 19 8:57pm · View  

Join us for the 2015 Mayo Clinic Social Media Summit and Residency

Mayo Clinic Health CareSocial Media.2015 Summit
Registration is now open for our main health care social media event for 2015. . .
at least here in the Northern Hemisphere.

This year we’re rolling out an entirely new format.
We’ve heard (and read) your clear and compelling requests for a Summit that reaches across health care industry silos to create opportunities for shared learning and collaboration. In response, we’ve designed this year’s Summit to provide instruction, inspiration and expert consultation to help you wrestle with and solve real-world challenges…in real time.

Depending on your social media experience and previous participation in our events, this year’s Summit in Rochester, Minn. will involve either a one-day or a [...]

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Minho Kim (@minho) responded:

Thank you! This is my email address, lion@amc.seoul.kr, nlion2205@gmail.com. I'm will be waiting for your email.

Posted Wed, Apr 15 at 9:12pm CDT · View

Minho Kim (@minho) responded:

I sent an email. Please confirm your mailbox. Thanks!

Posted 6 day(s) ago · View Deborah Ringen, Gina, The James like this
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Lee Aase (@leeaase) posted · Thu, Apr 16 10:43am · View  

15 Reasons Twitter is Worth Physicians’ Time

When we encourage Mayo Clinic physicians to get involved in Twitter, many are at least willing to give it a try. Others raise objections that generally fall into one of two categories:

  1. I’m too busy! I don’t have enough time for email and all my other responsibilities. Why would I open another channel?
  2. What’s the point? I don’t understand Twitter and even if I did, what good would it do? What can one say in 140 characters anyway?

As a communications professional and social media advocate, I can provide good answers to those questions, but it’s even better if physicians hear from peers who are active on Twitter.

This is why, during  our March SMHN webinar, we featured four physicians (plus [...]

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Kiara Low Dog (@kiaralowdog) responded:

I have found Twitter to be of particular use for networking at conferences. Often without even meeting other people at the conference, you can forge friendships through Twitter that will prove useful down the road. This is particularly helpful for people who are introverted and have a difficult time putting themselves out there to network at large conferences. Hashtags bring people together!

Posted Thu, Apr 16 at 10:43am CDT · View Meg Fairweather and Dan Hinmon like this
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Dan Hinmon (@HiveDan) posted · Tue, Apr 14 3:42pm · View  

Mayo Clinic Health Care Social Media Summit | Morning Session Case Studies

MorningSession.Summit
We've designed this June's Health Care Social Media Summit for interaction, problem-solving, and community-building. Our morning will begin with a series of case studies.

First up: A lively conversation about the newly-designed website for the Social Media Health Network. The new site, scheduled to launch just before June’s Summit, is being redesigned to optimize user experience, mobile access, and community-building tools.

During this 30-minute session, members of the website redesign will devote 15-minutes of focused discussion on:

  • the strategic process, starting with a comprehensive audit of the existing site;
  • key documents generated and used by the team to get and stay on track; and
  • lessons learned along the way.
  • [...]

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