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Amanda Changuris (@amandachanguris) posted · Fri, Feb 27 8:28am · View  

Book Review | Joe Public II: Embracing the New Paradigm

Joe Public II: Embracing the New ParadigmJoe Public II.EDITED
Author: Chris Bevolo with Adam Meyer
Format: Hardcover, Electronic
Publisher: Interval, 2014

Back in 2011, Chris Bevolo’s healthcare marketing manifesto Joe Public Doesn’t Care About Your Hospital had hospital communications professionals (including fellow MCCSM External Advisory Board member Cynthia Floyd Manley) nodding with enthusiastic agreement. His book laid out what many of us knew, but struggled to convey to C-suite colleagues. Namely:

  • The average person, except possibly during a healthcare crisis, doesn’t care about our hospital.
  • To remain competitive, we must move beyond traditional marketing tactics.
  • Moving on means breaking bad habits (e.g., marketing campaigns motivated by hospital [...]

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Chris Boyer (@chrisboyer) responded:

Amanda, great review (and I am not saying that because I am in the book). Chris Bevolo really understands the challenges faced with healthcare providers, and provides a practical approach to how to address these challenges. Our biggest enemy is ourselves...and this book arms those of us ready for the transformation with practical tips and approaches to making the change. One last thing of note: when you order the book/ebook, you get signed up to [...]

Posted Thu, Feb 26 at 4:41pm CST · View Janet Kennedy likes this

Amanda Changuris (@amandachanguris) responded:

Great point, Chris. This book is truly a gift that keeps on giving!

Posted Fri, Feb 27 at 8:28am CST · View
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Lee Aase (@leeaase) posted · Mon, Feb 23 8:57am · View  

New Directions and New Directors for SMHN

In January we announced plans for two 2015 Mayo Clinic Social Media Summits (Rochester, Minn. in June and Brisbane, Australia in September.)

This month we're pleased to announce two more additions, this time to our Social Media Health Network staff: Meredith Gould, Ph.D. as our new Editorial Director and Dan Hinmon as our Community Director.

MGould.Jul2014.CROPPEDMeredith isn't really new. For the last year, she's been in a Jill-of-all-trades contracted staff position for SMHN, writing and editing articles for the Web site, standardizing the curriculum for Social Media Residency and otherwise helping with events. Before that she was one of the original members of our External Advisory Board and one [...]

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Colleen_Young (@colleen_young) responded:

I'm impressed with Mayo's commitment to make a good thing better. So often organizations start online communities and don't invest in their improvement. But to do it right, iterative improvement should always be part of the plan right from the start - and budgeted for - because you can't really build a community for and with the community until you have members. At inception, one makes presumptions, trying to forecast what members will want and [...]

Posted Mon, Feb 23 at 8:35am CST · View rjwelch, Dan Hinmon, Meredith Gould like this

Meredith Gould (@meredithgould) responded:

Continuing the LoveFest among teammates and beyond. I could not be happier about Dan and Colleen's new roles. Both are longtime colleagues who have become friends whose wisdom and guidance I trust. Both bring extraordinary skills to this next phase of SMHN community development. As for me, I've come to believe that online digital tools have generated a new and somewhat different set of rules for editorial excellence, so I'm happy to Serve and Correct [...]

Posted Mon, Feb 23 at 8:57am CST · View Colleen_Young, rjwelch, Elizabeth Murray and 2 others like this
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Lee Aase (@leeaase) posted · Mon, Feb 23 7:22am · View  

Webinar: Eating an elephant, or how to build an integrated digital strategy one bite at a time

You have a website, you've built a solid social media plan and you might even be using a CRM. But creating an integrated digital strategy spanning external, internal, fundraising, and physician communications is complex and can be tricky. Where and how to begin?

Join us on Feb. 24 for a webinar featuring Chris Boyer, AVP of Digital Strategy for North Shore-LIJ Health System.

Learn how North Shore-LIJ, serving NYC and Long Island, integrated 80+ websites and various social media accounts into a centralized digital strategy -- one step at a time. In this webinar, you'll learn:

  • ways to assess digital efforts and prioritize your focus;
  • how to combine business and user's needs to find the best digital approach;
  • [...]

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Lee Aase (@leeaase) responded:

You could submit a proposal, and we could consider for a webinar if it doesn't work for in-person presentation.

Posted Sun, Feb 22 at 2:33pm CST · View

Patricia F. Anderson (@pfanderson) responded:

Ah, well, in person presentations aren't an option for me. No money for travel. We'll see what happens.

Posted Mon, Feb 23 at 7:22am CST · View
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Chris Boyer (@chrisboyer) posted · Thu, Feb 19 5:42pm · View  

I wrote a blog post that give a sneak-peek into the digital [...]

I wrote a blog post that gives a sneak-peek into the digital strategy webinar I am giving on Tuesday - take a look: http://www.christopherboyer.com/2015/02/one-bite-at-a-time/

Also, be sure to sign up for my webinar here on the network site: "Eating an Elephant, or how to build an integrated digital strategy on bite at a time": http://network.socialmedia.mayoclinic.org/discussion/webinar-eating-an-elephant-or-how-to-build-an-integrated-digital-strategy-one-byte-at-a-time/

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