I've recently joined Peter MacCallum Cancer Centre in Melbourne as Director, Digital Strategy. Looking forward to playing my role in brining the social media revolution to health care! @jeremymacvean
When we originally formulated our Social Media Guidelines for Mayo Clinic Employees in 2009, we were so conservative in our policy against endorsements, that employees were not allowed to give or request LinkedIn recommendations.
Since then, social networking usage evolved and personal endorsements on LinkedIn have become much more of (in the current vernacular) “a thing.” So we went to our Medical Industry Relations Committee with recommendations for change, which was approved in June 2014.
Guideline number nine now reads:
Mayo Clinic does not endorse people, products, services and organizations. Official Mayo Clinic accounts should not be used to provide such endorsements. For personal social media [...]
In 2012, The Mayo Clinic Center for Social Media (MCCSM) published Bringing the Social Media Revolution to Health Care, which includes essays from 29 thought leaders, many of whom have served on our MCCSM External Advisory Board.
We focused on why and when to issues in health care rather than on technical specifics of these rapidly and ever-changing platforms. As a result, our book remains a useful introduction to strategic and tactical thinking.
Bringing the Social Media Revolution to Health Care has helped generate conversations in hospitals and health systems around the world and 7,000+ copies have been sold to date on Amazon, CreateSpace and Kindle.
Now, we’re delighted [...]
It’s the Holy Grail for healthcare Social Media Managers: convincing physicians to engage online. Successfully doing so involves making a case that social media is neither a waste of time nor threat to reputation.
Plan to join us on Wednesday, June 24 (1-2 p.m. ET) when Libby Mitchell, Social Media Coordinator at University of Utah Health Care, describes best practices she has developed for working with physicians.
Focusing on five physicians who went from social media adverse to extremely active online, she'll share a training module that includes tactics for:
- addressing common arguments against using social media,
- avoiding predictable pitfalls,
- adapting for personality types, and
- accommodating medical specialty specific concerns.
Learn how to move the [...]