Social Media Health Network

Bringing the Social Media Revolution to Health Care

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JeremyMacvean (@jeremymac) posted · Recent activity · Tue, May 26 8:00pm · View  

I've recently joined Peter MacCallum Cancer Centre in Melbourne as Director, Digital Strategy. Looking forward to playing my role in brining the social media revolution to health care! @jeremymacvean

JeremyMacvean (@jeremymac) responded:

Thanks for your warm welcome Colleen. Peter Mac is an amazing place, full of lots of great people. Sounds like you've been doing some really great work using the power of online communities. I've recently had friends diagnosed with cancer and seen them use Facebook pages really effectively to bring together their support network. Director of Digital Strategy is a new role for Peter Mac. I'm a team of one, but will be working very [...]

Posted 1 day(s) ago · View Colleen_Young likes this

Dan Hinmon (@HiveDan) responded:

Hopefully "keen to be there" means we'll see you there. Should be a great experience!

Posted 1 day(s) ago · View
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Lee Aase (@leeaase) posted · Tue, May 26 5:52am · View  

Resource Series | Guideline #9: Leave Mayo Clinic Out of Personal Online Endorsements

Mayo Shields.Blue Background.BorderWhen we originally formulated our Social Media Guidelines for Mayo Clinic Employees in 2009, we were so conservative in our policy against endorsements, that employees were not allowed to give or request LinkedIn recommendations.

Since then, social networking usage evolved and personal endorsements on LinkedIn have become much more of (in the current vernacular) “a thing.” So we went to our Medical Industry Relations Committee with recommendations for change, which was approved in June 2014.

Guideline number nine now reads:

Mayo Clinic does not endorse people, products, services and organizations. Official Mayo Clinic accounts should not be used to provide such endorsements. For personal social media [...]

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Lee Aase (@leeaase) posted · Fri, May 22 2:32pm · View  

Making the Social Media Revolution Free

SocialMediaRevolution.EDITED

In 2012, The Mayo Clinic Center for Social Media (MCCSM) published Bringing the Social Media Revolution to Health Carewhich includes essays from 29 thought leaders, many of whom have served on our MCCSM External Advisory Board.

We focused on why and when to issues in health care rather than on technical specifics of these rapidly and ever-changing platforms. As a result, our book remains a useful introduction to strategic and tactical thinking.

Bringing the Social Media Revolution to Health Care has helped generate conversations in hospitals and health systems around the world and 7,000+ copies have been sold to date on Amazon, CreateSpace and Kindle.

Now, we’re delighted [...]

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Meredith Gould (@meredithgould) posted · Fri, May 22 10:20am · View  

June Webinar | Getting Physicians Involved and Engaged With Social Media

It’s FindOutMorethe Holy Grail for healthcare Social Media Managers: convincing physicians to engage online. Successfully doing so involves making a case that social media is neither a waste of time nor threat to reputation.

Plan to join us on Wednesday, June 24 (1-2 p.m. ET) when Libby Mitchell, Social Media Coordinator at University of Utah Health Care, describes best practices she has developed for working with physicians.

Focusing on five physicians who went from social media adverse to extremely active online, she'll share a training module that includes tactics for:

  • addressing common arguments against using social media,
  • avoiding predictable pitfalls,
  • adapting for personality types, and
  • accommodating medical specialty specific concerns.

Learn how to move the [...]

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Dan Hinmon (@HiveDan) responded:

Really looking forward to this!

Posted 5 day(s) ago · View
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