Be careful what you ask for in a #hashtag
Glad to be here!
To honor 150 years of serving humanity, Mayo Clinic is taking its story to the public in a free exhibit destined for stops in more than 40 communities throughout the U.S. and Canada from April through October 2014. This 1,000-square-foot exhibition on wheels will bring to life Mayo Clinic’s values and our vision for the future of health care.
Our social media strategy to support this initiative involves a multi-platform approach. We plan to tweet our arrivals and departures, using local hashtags and host handles. We will also post geographically-targeted Facebook updates with photos, which will help us hone in on the audience most able to visit the exhibit due to physical proximity without spamming [...]
Money quote: "self-promoting videos attracted a total of 34.38 percent of views, but [educational/entertainment videos] attracted a total of 65.62 percent of views." Some good insights about the type of videos that get the most traffic.