Editor's Note: Of the many cool things I get to do with and for the SMHN, reviewing social media plans created by Residency participants is among the coolest. I get to see the creative ways people apply what they've learned. I also get to offer suggestions for enhancing each plan's effectiveness, something that makes this digital strategy consultant (and former college professor!) very happy indeed. Also, wonderful conversations and new connections always seem to emerge. Very cool.
Congratulations and kudos to...
Audrey Laine Jeffords (@) began her career at Mayo Clinic Health System in Waycross, GA. as a marketing intern in [...]
Registration is now open for our main health care social media event for 2015. . .
at least here in the Northern Hemisphere.
This year we’re rolling out an entirely new format.
We’ve heard (and read) your clear and compelling requests for a Summit that reaches across health care industry silos to create opportunities for shared learning and collaboration. In response, we’ve designed this year’s Summit to provide instruction, inspiration and expert consultation to help you wrestle with and solve real-world challenges…in real time.
Depending on your social media experience and previous participation in our events, this year’s Summit in Rochester, Minn. will involve either a one-day or a [...]
When we encourage Mayo Clinic physicians to get involved in Twitter, many are at least willing to give it a try. Others raise objections that generally fall into one of two categories:
- I’m too busy! I don’t have enough time for email and all my other responsibilities. Why would I open another channel?
- What’s the point? I don’t understand Twitter and even if I did, what good would it do? What can one say in 140 characters anyway?
As a communications professional and social media advocate, I can provide good answers to those questions, but it’s even better if physicians hear from peers who are active on Twitter.
This is why, during our March SMHN webinar, we featured four physicians (plus [...]
We've designed this June's Health Care Social Media Summit for interaction, problem-solving, and community-building. Our morning will begin with a series of case studies.
First up: A lively conversation about the newly-designed website for the Social Media Health Network. The new site, scheduled to launch just before June’s Summit, is being redesigned to optimize user experience, mobile access, and community-building tools.
During this 30-minute session, members of the website redesign will devote 15-minutes of focused discussion on:
- the strategic process, starting with a comprehensive audit of the existing site;
- key documents generated and used by the team to get and stay on track; and
- lessons learned along the way.