The medical establishment considered Dr. Will and Dr. Charlie Mayo radicals a century ago for inventing the integrated group medical practice. Today, Mayo Clinic Center for Social Media (MCCSM) continues their legacy, inviting practitioners, patients and caregivers to become actively engaged with one another through social media for the sake of health and wellness.
Bringing the Social Media Revolution to Health Care goes beyond “how to” and presents strategic reasons to integrate social media into health care communications. Essays by thought leaders and hands-on participants in health care social media bring the strategy and practice of social media to life.
Includes: Foreword by John Noseworthy, M.D., President and CEO of Mayo Clinic; Preface by Farris Timimi, M.D., Medical Director of MCCSM; a special section about legal concerns by Mayo Clinic Legal Counsel Dan Goldman, J.D., and a checklist for strategic planning.
Bringing the Social Media Revolution to Health Care ($9.95 Paperback) is available on Amazon.
Update (12/5/12): The Kindle version is now available! ($4.95)