Posted on September 21st, 2012 by Admin
BACKGROUND Technological advances, social media, and the explosion of varied digital channels are changing healthcare provider behaviors and expectations around how they access, consume and engage with content and one another. Over 99% of physicians are active online, consuming content where they want it, when they want it, and how they want it. Decreasing face time [...]
Posted on March 1st, 2012 by Admin
Poudre Valley Health System (an MCCSM member) and University of Colorado Hospital announced on Jan. 31 they had combined to form a new organization, University of Colorado Health. In preparation for the announcement, the marketing teams from each organization developed a launch plan, channels and content. Goals were to: build awareness about the new organization/brand, [...]
Posted on January 23rd, 2012 by Admin
Gamers and scientists in competition…and the gamers win? Gamers, working diligently at their computers, have beaten scientists’ in a competition to improve a model of an enzyme, in an effort that represents the first truly crowdsourcing of a protein redesign. The online game Foldit, billed as a game to allow you to “solve puzzles for [...]
Posted on January 5th, 2012 by Admin
Recently, Dr. Schrepferman, a urologist at client Allied Urology in Louisville, came to us, asking Vest Advertising to help him break out on his own, on the national stage. He didn’t have a big budget. But, he wanted Vest to help him attract patients from all over the country for vasectomy reversal surgeries, as he [...]
Posted on July 18th, 2011 by Admin
For the last five weeks, Minneapolis-St. Paul Business Journal has been running a friendly competition it calls “Minnesota Brand Madness,” and Mayo Clinic has made the finals. Go here to show your support for Mayo, or read on for more background. The idea for Minnesota Brand Madness is based on the NCAA “March Madness” basketball [...]
Posted on June 8th, 2011 by Admin
Editor’s note: This story was written by Tom Vanderwell (@Tom Vanderwell), who is a member of the External Advisory Board for the Mayo Clinic Center for Social Media, and was originally posted on the Social Media Health Network member site. If you would like more information about the network, including how to join, go here. Many [...]
Posted on June 6th, 2011 by Admin
Many people think that the only thing Twitter is good for is telling people what you had for dinner and what coffee shop you are at. Wrong. Let me tell you a story about how Twitter worked to help the orphans in Haiti…… Prior to January 12, 2010, I used Twitter for a couple of [...]
Posted on May 17th, 2011 by Admin
Like one of the 15 videos on Sutter Health’s 2010 Online Annual Report? Through a new mobile-friendly format automatically detected by smartphones or tablets, consumers can now instantly share with their Twitter followers, post on Facebook or send to other popular social sites. Sutter Health’s mobile version of its online annual report is the latest [...]