Social Media Health Network

Bringing the Social Media Revolution to Health Care

Marketing Archive

May 19th, 2011

The Five Steps of Social Media Grieving (for Hospital Execs)

By Admin

While many hospital marketers have already accepted and/or embraced the use of social media, there continue to be holdouts in the “C-suite” who struggle to accept social media as a valid strategic tool. Why this reluctance? I have a theory… By now most of us are familiar with the “five stages of grief” identified by […]

View full entry

Tags: Chris Boyer, FB, Grief, social media, TW, YouTube

March 9th, 2011

Groupons for Health Care Services: No-Brainer or Legal Minefield?

By Admin

We’ve all bought Groupons for a wide variety of goods and services — dinner at a new restaurant, a periodical subscription, clothing, a hot air balloon ride — but most of us have not bought a Groupon for health care services. Thus far, the health care offerings via Groupon seem to be limited mostly to […]

View full entry

Tags: Groupon, LivingSocial