Posted on May 19th, 2011 by Admin
While many hospital marketers have already accepted and/or embraced the use of social media, there continue to be holdouts in the “C-suite” who struggle to accept social media as a valid strategic tool. Why this reluctance? I have a theory… By now most of us are familiar with the “five stages of grief” identified by [...]
Posted on March 9th, 2011 by Admin
We’ve all bought Groupons for a wide variety of goods and services — dinner at a new restaurant, a periodical subscription, clothing, a hot air balloon ride — but most of us have not bought a Groupon for health care services. Thus far, the health care offerings via Groupon seem to be limited mostly to [...]