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December 12th, 2014 · 1 Comment

The Appeal and Challenge of Curation: An Interview with Elin Silveous (2nd in a Series)

By Meredith Gould

Welcome to the next post in a series of interviews with the top Twitter-based healthcare content curators. (Read the first one with Marie Ennis-O’Connor here.) At this point, I don’t remember exactly when I first encountered Elin Silveous (@ElinSilveous) but I do remember that I noticed how she provided timely, useful, thought-provoking, and delightfully quirky […]

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Tags: content curation, Elin Silveous


December 3rd, 2014 · Leave a Comment

The Power and Glory of Curation: An Interview with Marie Ennis-O’Connor (1st in a Series)

By Meredith Gould

Welcome to the first post in a series of interviews with the top Twitter-based healthcare content curators. For years, Marie Ennis-O’Connor (@JBBC) has been one of my must-go-to curators in the domain of health and healthcare. Back in September, not only did I get to meet her ITF (in the flesh) during the Stanford Medicine X conference […]

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Tags: content curation, Marie Ennis-O'Connor


May 19th, 2011

The Five Steps of Social Media Grieving (for Hospital Execs)

By Admin

While many hospital marketers have already accepted and/or embraced the use of social media, there continue to be holdouts in the “C-suite” who struggle to accept social media as a valid strategic tool. Why this reluctance? I have a theory… By now most of us are familiar with the “five stages of grief” identified by […]

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Tags: Chris Boyer, FB, Grief, social media, TW, YouTube


March 9th, 2011

Groupons for Health Care Services: No-Brainer or Legal Minefield?

By Admin

We’ve all bought Groupons for a wide variety of goods and services — dinner at a new restaurant, a periodical subscription, clothing, a hot air balloon ride — but most of us have not bought a Groupon for health care services. Thus far, the health care offerings via Groupon seem to be limited mostly to […]

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Tags: Groupon, LivingSocial