Posted on February 18th, 2013 by Lee Aase
Last night I had my first opportunity to participate in a video discussion using Google Hangouts On Air (an impressive service which will be the topic for a future post.) The topic was Contagious Content in Healthcare and it was organized by Kathi Browne with the video hosted on her BrowneKnows blog. My fellow guest were [...]
Posted on April 5th, 2012 by Admin
The biggest risk in health care social media is not participating in the conversation. Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media. Having noted this, among the most common concerns that seem to limit participation are those regarding professionalism. So [...]
Posted on February 22nd, 2012 by Admin
The original Kipton to Elyria train route was 13 miles in length and is now one of the skinniest parks in the nation. The original corridor was an ideal route for train traffic; it was flat throughout and allowed for laying straight lines. In 1891, this lovely park was the site of the Great Kipton [...]
Posted on February 15th, 2012 by Admin
Engagement is increasingly framed as a digital marketing priority. This reflects a growing recognition that there is a shift in the dynamic between business and consumers online, and the need for a strategic approach to this revolution. Too often, however, the strategy employed takes an incomplete approach which — at best — wastes the tremendous [...]
Posted on February 10th, 2012 by Admin
My interest in social media in part reflects lessons I have learned from my involvement in Patient-Family Advisory Councils (PFAC). PFACs represent a group of patients and family members who meet on schedule, to provide input regarding policies and procedures that apply to medical care. They are, in essence, an articulate, committed and educated focus [...]
Posted on January 31st, 2012 by Admin
There is a plaque in Cambridge, England, located beneath a painting of Thomas Hobson, a livery stable owner. Hobson advertised that he had a large stable of horses, indeed at one point as many as 40 from which a customer could choose. This created the impression to the customer that there was a clear choice [...]