Course Catalog

The Mayo Clinic Center for Social Media provides training programs and resources to help health care workers at Mayo Clinic and elsewhere understand social media platforms and apply them in their work.

The courses listed in bold are open at no charge to Network site Visitors.

The courses marked * are required core elements in the Social Media Residency program. Courses not yet linked are currently in development.

Members of the Social Media Health Network can access all of the course materials listed below at no charge beyond your Network membership. If you decide to join a Social Media Residency cohort and join the Social Media Fellows program, an additional fee in cash or points applies.

Business

• BUS 101 – Introduction to Social Media Strategy* 
• BUS 102 – Employee Access to Social Media 
• BUS 103 – Opening Access for Employees 
• BUS 105 – Social Media and SEO
• BUS 110 – Basics of Social Media ROI*
• BUS 115 – Intermediate Social Media ROI
• BUS 120 – Advanced Social Media ROI
• BUS 125 – Mayo Clinic ROI Case Studies
• BUS 130 – Introduction to LinkedIn*
• BUS 135 – Social Networking for HR and the Job Search
• BUS 150 – Social Media Planning for Your Workplace*
• BUS 155 – Social Media Management Systems

Ethical, Professional and Legal Issues

• EPL 101 – Medical Professionalism and Social Media*
• EPL 105 – Mayo Clinic Employee Guidelines
• EPL 110 –Guidelines for Medical Professionals
• EPL 120 – Managing the Legal Risks of Social Media*

General Social Media 

• GSM 101 – Introduction to Social Media Residency 
• GSM 102 – Creating your SMHN Account (cross-posted as Orientation 101)
• GSM 103 – The Social Media Fellows Program 
• GSM 104 – Social Media isn’t (Mainly) about Platforms
• GSM 105 – Overview of Social Media Tools* 
• GSM 108 – Cultural Considerations in Social Media
• GSM 109 – Connecting in Spanish
• GSM 110 – Mayo Clinic’s Social Media History* 
• GSM 115 – Introduction to Podcasting
• GSM 116 – Introduction to FourSquare
• GSM 117 – Introduction to Flickr
• GSM 118 – Introduction to Wikis
• GSM 119 – Introduction to RSS
• GSM 120 – Introduction to Slideshare*
• GSM 121 – Advanced Applications of Slideshare –
• GSM 122 – Introduction to Pinterest*
• GSM 123 – Pinterest Applications in Health Care
• GSM 124 – Sourcing “Share-worthy” Content
• GSM 125 – Introduction to Internal Social Networking*
• GSM 126 – Introduction to Yammer*
• GSM 127 – Yammer Use Cases and Case Studies
• GSM 130 – Introduction to Google+
• GSM 170 – Criteria for Creating a Unique Community of Interest
• GSM 190 – Applying for SMHN Fellow Status

Blogging

• BLOG 101 – Getting Started with Blogging*
• BLOG 102 – Survey of Blogging Platforms
• BLOG 103 – You Don’t Have to Call it a Blog
• BLOG 105 – Your Blog is Your Social Media HQ*
• BLOG 110 – Advanced Blogging
• BLOG 115 – Surgical Tagging: The Road Less Traveled
• BLOG 301 – Application: The Social Media Health Network
• BLOG 302 – Application: The Mayo Clinic News Network

Facebook

• FB 101 – Introduction to Facebook 
• FB 105 – Managing Facebook Privacy*
• FB 110 – Facebook Groups and Pages
• FB 115 – Facebook Metrics and Advertising
• FB 120 – Advanced Facebook Techniques

Twitter

• TW 101 – Introduction to Twitter* 
• TW 103 – Twitter Apps*
• TW 105 – Twitter Terms*
• TW 107 – URL Shortening*
• TW 110 – Twitter Chats*
• TW 115 -- Twitter Measurement via TweetReach Report

Video

• VID 110 – Introduction to YouTube*
• VID 120 – Video Shooting Basics*
• VID 121 – Video Editing Basics*
• VID 130 – Improving Video Quality on a Budget
• VID 140 – Solving iMovie Audio Sync Problems

Webinar Archives

• WBNR 101 – Mayo Clinic and Social Media
• WBNR 102 – Health Care Tweet Chats
• WBNR 103 – Wellness Promotion
• WBNR 104 – Design the Perfect Mobile Experience for Your Patients
• WBNR 105 – Hospital Microsites Can Reach Your Audience
• WBNR 106 – How to Engage Your Doctors in Social Media by Thinking Like a Doctor
• WBNR 107 – How your hospital can make itself a trusted neighbor on Pinterest
• WBNR 108 – How online research tells you what your patients really want
• WBNR 109 – How to handle social media when it gets messy
• WBNR 110 – How to use social media to recruit patients and advocates locally

Behind the Numbers

• 100-Level courses provide basic to advanced instruction and typically include assignments. They will mostly be modules produced by MCCSM staff, members of our External Advisory Board or other experienced Network members.
• 200-399 courses will be case studies of social media applications in health care. They will be about how social media tools have been adapted to meet particular needs or solve problems. These will mainly be written by Fellows about the plans they developed through Social Media Residency, and the results. Writing the post about the results of executing their plan will be the criterion for advancement from Bronze to Silver status. Posts will be assigned to categories based on the main technology involved in the plan and which of the eight departments is a best fit, and will be designated as 300 or 400-level based on the initiative’s impact and complexity. Within the levels, course numbers will be assigned in consecutive order.
• 400-Level courses will recap results of social media campaigns or comprehensive social media programs in organizations.