Randy Schwarz (@randyschwarz) published a blog post · February 10th, 2014
Announcing the Social Media Simulation Series
Mayo Clinic has been a leader in providing education and training in proper use of social media tools in the health care context. We published our guidelines for employee use of social media and the Social Media Residency program in 2009, and established the Mayo Clinic Center for Social Media (MCCSM) in 2010.
In 2011, MCCSM collaborated with several experienced physicians who are also active in social media to produce a video providing advice and insights to young doctors just beginning their careers: "The Doctor is Online: Physician Use, Responsibility, and Opportunity in the Time of Social Media." We also began our Social Media Residency program. Then last year we produced #SocialAtMayo: Mayo Clinic's Social Media Guidelines, a training video we use in Mayo Clinic's orientation program for new employees.
Our new program for 2014 is what we're calling the "Social Media Simulation Series." In collaboration with Mayo Clinic Human Resources and compliance staff, we have identified categories of social media missteps that could have been avoided with better understanding of Mayo’s guidelines and how they apply in particular situations. Over the next three weeks, we will be posting a new scenario each day that simulates a real-world health care social media situation.
Just as medical and surgical simulation centers give professionals in training a chance to gain experience and confidence in applying their skills, the Social Media Simulation Series will "put you through your paces" and help you think in advance about situations you may face, and how our Mayo Clinic guidelines would apply.
Each post will present the situation and offer several possible options or answers. We invite you to comment on which option you feel is the most appropriate. After several days we will follow-up each post with a short video that gives the best answer and explains the rationale. At the conclusion of the three week series we will combine the posts into a social media quiz as an enduring resource.
We hope that you will find this series interesting, engaging and thought provoking, and we welcome your comments.
Social Media Simulation Series