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Bringing the Social Media Revolution to Health Care

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Posted by Randy Schwarz (@randyschwarz) · Feb 10, 2014

Announcing the Social Media Simulation Series

Mayo Clinic has been a leader in providing education and training in proper use of social media tools in the health care context. We published our guidelines for employee use of social media and the Social Media Residency program in 2009,  and established the Mayo Clinic Center for Social Media (MCCSM) in 2010.

In 2011, MCCSM collaborated with several experienced physicians who are also active in social media to produce a video providing advice and insights to young doctors just beginning their careers: "The Doctor is Online: Physician Use, Responsibility, and Opportunity in the Time of Social Media." We also began our Social Media Residency program. Then last year we produced #SocialAtMayo: Mayo Clinic's Social Media Guidelines, a training video we use in Mayo Clinic's orientation program for new employees.

Our new program for 2014 is what we're calling the "Social Media Simulation Series." In collaboration with Mayo Clinic Human Resources and compliance staff, we have identified categories of social media missteps that could have been avoided with better understanding of Mayo’s guidelines and how they apply in particular situations. Over the next three weeks, we will be posting a new scenario each day that simulates a real-world health care social media situation.

Just as medical and surgical simulation centers give professionals in training a chance to gain experience and confidence in applying their skills, the Social Media Simulation Series will "put you through your paces" and help you think in advance about situations you may face, and how our Mayo Clinic guidelines would apply.

Each post will present the situation and offer several possible options or answers. We invite you to comment on which option you feel is the most appropriate. After several days we will follow-up each post with a short video that gives the best answer and explains the rationale. At the conclusion of the three week series we will combine the posts into a social media quiz as an enduring resource.

We hope that you will find this series interesting, engaging and thought provoking, and we welcome your comments.

Social Media Simulation Series

  1. Which of the following Facebook posts is NOT acceptable for a Mayo Clinic employee or student?
  2. Celebrity Sighting
  3. Social Media at Meetings
  4. Tweeting a Recommendation
  5. Social Media Profiles
  6. Disclaimers
  7. Venting About Work
  8. HIPAA & Third World Countries
  9. Friending Patients
  10. Friending Your Employees
  11. Endorsements
  12. Online Recommendation
  13. Posting About a Patient
  14. Posting About a Patient, Part 2
  15. Posting About a Patient, Part 3

Mayo Clinic Center for Social Media MCCSM policies quiz social media guidelines social media knowledge test HIPAA PHI privacy

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Susan Lebel (@susanlebel) · Feb 12, 2014 · #

This is a great idea @Randy Schwarz!

Jennie Fiechtl, Megan Reynolds, Danielle Thompson and 1 others like this

Danielle Thompson (@daniellethompson) · Mar 3, 2014 · #

This has been a very interesting series. Thanks for creating and sharing. I wondered if these questions, and the quiz that is mentioned for the end, will be something that we would be able to use with our own colleagues? I can think of several ways these scenarios would be extremely useful in my work.

Jennie Fiechtl, Janet Kennedy, Sarah Johnston like this

Jennie Fiechtl (@dermandlaser) · Mar 20, 2014 · #

Have the answers to the series been posted?