Posted by Lee Aase (@leeaase) · Jun 13, 2013
GSM 103: Introduction to the Social Media Fellows Program
The Social Media Fellows Program is the next step after completing a Social Media Residency. Participants receive Social Media Fellow designation by demonstrating the active, actionable application of social media in health care environments/situations.
For an overview of how the Social Media Fellows Program relates to Social Media Residency, as well as descriptions of levels and criteria for advancement, please watch this brief video:
To become eligible for Bronze Fellow designation you must complete Social Media Residency and a strategic plan for social media. See BUS 150 for details about what the plan must include and submission guidelines.
Attending Social Media Residency provides an opportunity for getting your plan reviewed before formally submitting it. In essence, you receive a consultation to help you strengthen your plan.
Once submitted, your plan will be reviewed by a marketing communications professional from the MCCSM Advisory Board or our staff, thus providing another round of coaching.
You'll receive your Bronze Fellow certificate and we'll upgrade your Network badge from Resident to Bronze Fellow after your plan passes review. To arrange for your plan review, send your draft plan via email to the Mayo Clinic Center for Social Media.
You'll receive Silver Fellow designation by executing your plan and then reporting results and lessons learned in a mini-white paper that will be shared on the Network site. Requirements and guidelines for the project here.
Upon review and approval, you'll receive a new certificate and we'll upgrade your badge to Silver Fellow. We also may wish to feature your work in a members-only webinar.
Gold Fellow status is achieved by sharing results with a broader audience by either: 1) presenting at our SMHN Scientific Sessions in October (part of Social Media Week); 2) presenting at a scientific or medical specialty meeting (e.g. American College of Cardiology, state hospital association); or 3) publication in a peer-reviewed journal.
Fellows demonstrating significant engagement within the Network may be eligible for Gold Fellow designation apart from presentation or publication. Click here when you're ready to apply for Gold Fellow status.
Platinum Fellow designation, representing the highest level of community involvement, engagement and contribution, is conferred by nomination. To be eligible, a candidate must be a Gold Fellow or have served as a member of the Mayo Clinic Center for Social Media Advisory Board.
Continue the process now!
The Social Media Fellows Program is available to Network members in good standing who have completed Social Media Residency. If you're not already Network member, see this page for information about how your organization can join. If you haven't completed Social Media Residency, see the list of upcoming Residency programs.
If you're a member and have completed Social Media Residency, send your draft plan via email to request a review of your plan. Questions about the Social Media Fellows Program? Please contact us by email.