Posted by Lee Aase (@leeaase) · Dec 5, 2013
GSM 104: Personal Branding in Social Media
What do people see when they go to Google (or another search engine) and enter your name?
For physicians this is particularly important, as various doctor-rating sites compete for search engine rankings. If you are not personally engaged in social media, the search results will represent what others have said about you (for good or ill), instead of reflecting your contributions.
So creating personal accounts on Twitter, Facebook, LinkedIn, Google (YouTube and Google+), Slideshare and Doximity (if you are a physician) is the most important strategy you can employ to ensure that the top search results for your name are those that represent you. And creating a blog or contributing to one can supercharge your search optimization.
Three keys to achieving best results are:
For example, here are the links to my social media accounts:
Do you notice a pattern?
Admittedly, I am blessed with a short and unusual name, which makes it easier to achieve this consistency. The Smiths, Joneses and Andersons have a distinctiveness disadvantage here (while pronouncing their surnames is much easier than mine.)
Even if your name is common, however, you should find ways to use consistent account naming not just for the search engines, but so people encountering you in various platforms associate the account name with you.
So as you are creating your social networking accounts, keep these factors in mind:
The images below show some examples of my linked accounts (YouTube linked to Facebook and Twitter, LinkedIn connected to Slideshare, and my Twitter bio linked to my blog). Connections among these platforms helps Google (and other search engines) see that these all represent you. Note that you can connect accounts without having content automatically shared among them. You may not wish to have all of your tweets automatically posted to Facebook, and you certainly wouldn't want them posted to LinkedIn.
Part 1: After you have created or updated your accounts for Twitter, Facebook, LinkedIn and/or Pinterest, link those accounts to your Social Media Health Network profile.
It's easy! Just click on your name in the right sidebar:
Then click the Edit link next to "My Social Profile Links"
This will enable you to enter your profile URLs for various platforms:
...which will then add the linked icons under your name:
Part 2: Go to Orientation 107 for instructions on how to enable one-click logins via social networks.
Any questions or comments? Discuss below.