Randy Schwarz (@randyschwarz) published a blog post · October 23rd, 2013
#MayoRagan: Create Health Care Marketing Videos Patients Love
Does your organization create marketing or fundraising videos, but fail to get the effect you wanted? Do you wonder if there are better ways to communicate information? Creating videos that both inform and engage isn't as difficult as you might think. Michael Schmidt is the Director of Digital Media & Philanthropy for Arnold Palmer Medical Center in Orlando, FL.
Below he summarizes his session from the 2013 #MayoRagan Social Media Summit: