Posted by Lee Aase (@leeaase) · Jan 16, 2013
Social Media 110: Mayo Clinic's Social Media History
Mayo Clinic established its Center for Social Media in July 2010 (and subsequently the Social Media Health Network) as the next step in its social media progression. In this course Lee Aase, Director of the Mayo Clinic Center for Social Media, describes Mayo's century-long history of social networking and how it led to our 21st-century social media journey.
Mayo Clinic has applied social media tools in its news media relations programs, to improve story pitches and also to make information directly available to patients and consumers. In the comments below, discuss how you could apply some of these tools in your work.