Randy Schwarz (@randyschwarz) published a blog post · October 4th, 2013
Summit Spotlight: 4 easy ways to manage all your hospital’s social media accounts
Editor's Note: This post by Jessica Levco originally appeared on Ragan's Healthcare Communication News and previews a pre-conference workshop from the 5th Annual Health Care Social Media Summit in October, which is part of Social Media Week at Mayo Clinic.
Not only will you hear from three hospital communicators who are using each platform, but you’ll find out how to balance all your social media accounts.
Ben Dillon, vice president of Geonetric, will lead the panelists in this discussion.
“I see organizations regularly that struggle to keep up with all of the social media channels that they’re using,” Dillon says. “While they sometimes express that frustration, more often, I see it present in underutilization of the channels: irregular posting and sharing with little or no interaction or engagement with their social media followers.”
Dillon shares four easy ways to keep a handle on everything:
Pick your platforms: There’s no need to be active participants on every social network known to man. Often being overwhelmed comes from overcommitting to the number of platforms without the staff time to actually make any of them work well for the organization. Determine which platforms provide your organization the most value, and focus on those. It’s better to rock one social media platform than to be mediocre on several.
Batch and schedule: Stop posting in real time. Set aside an hour once or twice a week to craft several days of posts. Manage your postings with tools like TweetDeck or HootSuite that enable you to schedule posts for a later date.
Organize your sources for easy access: Many organizations feel that they need to share only original thoughts. This speaks to your strategy and goals for the platform, but sharing relevant items from others is a great approach for creating value for your followers. Filter your go-to emails to a folder, use an RSS aggregator to pull new posts from your favorite blogs together, and create some Twitter groups for your most retweetable resources. This leaves you with only three places to look to quickly find some great content to supplement the items that you write yourself.
Set up monitoring and alerts: Finally, every organization needs a good social media monitoring program. There are many ways to be alerted when your organization is mentioned, so find the approach that melds best with your working style. For some, that may mean receiving an SMS or alert on your phone so that you have the opportunity to respond to every question or comment in a timely manner.
See this page for details on all of the events in Social Media Week at Mayo Clinic (including links to Social Media Health Network member discounts), or go directly to the Ragan site to register for the Summit.