Posted by Meredith Gould (@meredithgould) · Jun 18, 2014
Take a Peek: #MayoRagan Pre-Social Media Summit Workshops
Mark your calendar for the entire Social Media Summit: October 21-23, 2014
Plan to arrive in time to dive right into our 6th Annual Health Care Social Media Summit with these great workshops from Ragan Communications. Check out these wonderful workshop options below. Registration with special discounts for SMHN members begins on June 27!
Tuesday, October 21
9:00 AM-11:00 AM
How to create a brand journalism site that will transform your hospital communications
with Mark Ragan
What does it take to build a brand journalism web site offering compelling content while showcasing your organization?
Learn practical strategies for using tried-and-true journalism methods to engage audiences and boost your competitive advantage.You’ll also learn tips from an in-depth case study about Advocate Health Care's site, “health enews,” launched in 2013.
You'll leave this workshop knowing how to:
And, you'll learn how to:
Mark Ragan is Publisher and CEO of Ragan Communications, Inc., the nation’s leading provider of corporate communication information and training. For 15 years, Mark covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight magazine.
12:30 p.m-2:30 PM
Video boot camp for health care communicators
with Drew Keller
It's nearly impossible to sustain viewer attention when your video plods through dry medical subjects. Successful videos present people and stories which a human touch to generate understanding. To engage you need to do more than relay facts.
Learn how to create videos that enlighten, engage, inspire and educate:
Drew Keller is an award-winning television producer, editor, web developer and educator.
3:00 PM-5:00 PM
Crisis communications workshop: Effective strategies to prevent and manage a digital crisis
with Ann Andrews Morris
Practically every day a crisis hits organizations large and small. Some are unavoidable, some are created by the people and organizations themselves. And in today’s world, a quote attributed to Mark Twain is truer than ever, “A lie can be halfway round the world while the truth is still putting its shoes on.”
A recent digital readiness survey shows that more than one third of CEOs fail to consider their companies’ social media reputation when making business decisions. Even more troubling, more than 10 percent say they will take no action to a negative article or social media post.
With healthcare’s compliance and privacy issues, the risks are even higher. As the social media leader for your health care organization preparing for a crisis – before it strikes –and knowing how to manage a crisis if one occurs is vital to your organization’s survival.
During this interactive session, you'll learn:
Ann Andrews Morris is the Founder of AndMore Communications, a Washington, D.C.-based firm specializing in nonprofit strategic communications.