Social Media Health Network

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Posted by Meredith Gould (@meredithgould) · Jun 23, 2014

What's in a tagline?

Tagline.350pxTake another look at the header for this website. See the tagline? It currently reads, "A Service of the Mayo Clinic Center for Social Media."

I was not at all offended when an Advisory Board member sent an email asking, "What does this mean?" (Italics and bold in the original.) That, as well as the suggestion we craft "something less boring," elicited a rueful laugh.

Busted. Yes, the current tagline is boring.

Still reading? Feeling creative or have access to people who usually do...feel creative? We welcome your suggestions in the comments box or via email to




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Jason Slusarchuk (@JasonHoots) · Jun 24, 2014 · #

Advancing Healthcare Through Community (For the Health and Well Being of All)

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Meredith Gould (@meredithgould) · Jun 24, 2014 · #

Thanks, Jason. I like, "Advancing Health Care Through Community." [Mayo style is to make "healthcare" into two words.Makes me nuts!] Let's see what other options flow in. Yours is definitely way less boring.

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Wendy Sue Swanson, MD (@wendysueswanson) · Jun 24, 2014 · #

I'm not wed to any of these but just in case this springboards us to a solution:

Getting Smarter Healthcare, Socially
Getting Smart About Modern Healthcare
Using Today's Tools To Improve Healthcare
Leveraging Social Tools To Improve Healthcare

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Meredith Gould (@meredithgould) · Jun 24, 2014 · #

Wow, Wendy! May I now call my day complete? My fave: "Using Today's Tools to Improve Health Care."

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Matthew Katz, MD (@mattkatz) · Jun 24, 2014 · #

Great idea, Meredith. First thoughts:

Healthy tools, rewriting the rules.
Connected Care the Mayo Way
Digital Health Done Right
Your Connection to Health

That's all I've got for now. Let me grok some more.

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Meredith Gould (@meredithgould) · Jun 24, 2014 · #

Grok! Talkin' 'bout my generation! Interestingly enough, "the Mayo way" is a Mayo thing. Did you already know that or is this evidence of some kind of Vulcan mind meld?

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Matthew Katz, MD (@mattkatz) · Jun 24, 2014 · #

Really? I think I was just in the groove. Turn on, tune in, mind meld Mayo.

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Vicki Bencken (@vbencken) · Jun 24, 2014 · #

Here's some other takes on some of the other suggestions -- because I'm better at editing that original writing:

"Improving health care through community and social media"
or just "Improving health care through community"

I loved "Getting Smarter Healthcare, Socially" and "Leveraging Social Tools To Improve Healthcare"

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Meredith Gould (@meredithgould) · Jun 24, 2014 · #

Totally relate to the "better at editing than original writing" thing, Vicki. Great stuff to work with here. I think "Improving health care through community" just zoomed to the top of my list. Don't know about anyone else, but I'm sure having fun!

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Vicki Bencken (@vbencken) · Jun 24, 2014 · #

especially when I add typos, like "that" instead of "than" (sigh)

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Dan Hinmon (@HiveDan) · Jun 25, 2014 · #

Wow -- love all the participation! I like "Improving health through community."

Some other options:
Better health through community.
Improving health through community the Mayo way.
Building community to improve health.
Connecting community to improve health.
Connecting community for better health.
Connecting for better health.
Connecting today for better health tomorrow.
(These are getting a bit cheesy now - but I'm brainstorming online here.)

That's it!

Meredith Gould (@meredithgould) · Jun 25, 2014 · #

Thanks for the "wow," Dan. Your list got me thinking: Creating Community to Enhance Health and Health Care. As for cheesy, is there a diff between online and in-the-flesh cheesy?

Chris Boyer (@chrisboyer) · Jun 25, 2014 · #

Dan, I really like these. Usually when I think of tag-lines, I think of five words that I want to include. Community, connection and health are in that list. I also like to re-claim the word health to mean more "well-being" than "treating sick people"...Meredith, your thoughts?

Meredith Gould (@meredithgould) · Jun 25, 2014 · #

Like the tip: "think of five words to include." Totally agree with reclaiming health to mean "well-being" and believe that's beginning to shift, especially as health care organizations need to pay more attention to preventative medicine. If this is wishful thinking on my part, don't tell me!

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Alison Hecht, MBA (@alisonh) · Jun 28, 2014 · #

Hi, Meredith. Coming from a marketing perspective, who is your audience?
Is this a tagline for patients and the public or is this a tagline for the Mayo Social Media Health Network? My question is rhetorical because, I believe you are looking for a tagline for SMHN.

Taken from your own website, the mission of the SMHN is as follows:
The Social Media Health Network (SMHN) provides access to tools, resources and guidance for organizations as well as individuals who want to use social media for health and health care.

Based on your definition, do you think a tagline for the SMHN might possibly be more along the lines of something like...(off the top of my head)....
1. Advancing the science of social media….
2. Training tomorrow’s social media leaders today...

Also, after people attend your internship, residency and fellowship programs, what do you think of getting them in the habit of referring to their education as "I trained at,,,,,," just as physicians say "I trained at......".

Warm Regards, Alison

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Meredith Gould (@meredithgould) · Jun 28, 2014 · #

Yes, Alison, a tagline for SMHN and always appreciate when marcomm pros get into the conversation. Big exuberant "yes" to cultivating the habit saying, "I trained at..." relative to social media for health care. Very proud to note that years ago MCCSM was the only one offering this depth and breadth of social media training for physicians, hospital administrations, health care marketing pros.

Edited: 06/28/2014 @ 9:54am

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