Posted by Meredith Gould (@meredithgould) · Mon, Jun 23 at 3:36pm CDT
What's in a tagline?
I was not at all offended when an Advisory Board member sent an email asking, "What does this mean?" (Italics and bold in the original.) That, as well as the suggestion we craft "something less boring," elicited a rueful laugh.
Busted. Yes, the current tagline is boring.
Still reading? Feeling creative or have access to people who usually do...feel creative? We welcome your suggestions in the comments box or via email to firstname.lastname@example.org.