Randy Schwarz (@randyschwarz) published a blog post · October 10th, 2013
Why YOU Should Come to #MayoRagan
Editor's Note: This post by Jessica Levco originally appeared on Ragan's Healthcare Communication News and previews the 5th Annual Health Care Social Media Summit in October, which is part of Social Media Week at Mayo Clinic.
We’re gearing up for our fifth annual Health Care Social Media Summit at Mayo Clinic in Rochester, Minn., in less than two weeks.
Lee Aase, our director here at Center for Social Media, wants to make sure you and your colleagues know why you should make every effort to attend.
During his opening keynote, he’ll be joined by Dr. Farris Timimi (our medical director). You’ll hear about how social media has improved the patient experience at Mayo Clinic, what hospital communicators can expect to see in 2014, and a surprise announcement.
Lee gives you a preview:
This is our fifth year Ragan Communications and Mayo Clinic have teamed up together for this conference. Tell us about how it all got started.
Four years ago, we were on our Arizona campus with about 100 participants who were curious about social media. The following year, we were on our Florida campus, and that was when we announced formation of the Social Media Health Network. The interest has grown significantly since then, and so for the last two years, we've been holding the conference in Rochester because we outgrew the other two locations.
How has the role of a hospital marketer/communicator changed over the years? What does the future hold?
We're seeing social media becoming a mainstream, must-have part of the toolset for those in health care communications and marketing. We're also seeing it move into clinical practice, education, and research. In the future, it will be unthinkable to not have a social media component of any major communications initiative in health care.
What are some examples of how social media has helped improved the patient experience at Mayo Clinic?
Social media platforms have enabled patients to get in-depth information about unusual or rare diseases and conditions. It also helps patients ask clarifying questions. We've also developed video guides to help those coming to Mayo Clinic to become more familiar with the campus. Mainly, though, we have looked for ways to help stakeholders throughout Mayo Clinic improve communication using social tools.
What do you think will make this conference different than before? Why should someone attend?
Previous conferences have been outstanding and the post-conference survey responses have validated that belief. I'm confident this conference will live up to the standard we've set with our previous events.
We have some excellent speakers, keynote panels, and sessions with strong case studies. I think participants will find the same quality of programming they've come to expect, but presented with some new faces and fresh perspectives.
Plus, Dr. Timimi and I will continue our tradition of having some interesting announcements in our opening keynote.
See this page for details on all of the events in Social Media Week at Mayo Clinic (including links to Social Media Health Network member discounts), or go directly to the Ragan site to register for the Summit.