Makala Johnson (@makalajohnson)
Mayo Clinic Center for Social Media. Especially interested in measurement and analytics.
Makala Johnson's Interestsvideoediting Youtube analytics Measurement Twitter facebook social media ROI
Areas Of ExpertiseVideo editing analytics Measurement social media
Groups I FollowSMHN Community
Activity by Makala Johnson
Makala Johnson (@makalajohnson) replied to In case you missed it - Twitter just announced a tool for [...] · Mon, Jul 21 9:51am · View
Thanks for sharing, Danielle, and for cc'ing me, Lee! I took a look at the article posted above, as well as Mayo's organic tweet activity numbers. We get quite a few of these numbers via a third-party social media management system that we use for other purposes, but I like the clean visual layout of the data from Twitter. I think this is a great feature, especially for those who don't currently pull their Twitter analytics elsewhere.
To honor 150 years of serving humanity, Mayo Clinic is taking its story to the public in a free exhibit destined for stops in more than 40 communities throughout the U.S. and Canada from April through October 2014. This 1,000-square-foot exhibition on wheels will bring to life Mayo Clinic’s values and our vision for the future of health care.
Our social media strategy to support this initiative involves a multi-platform approach. We plan to tweet our arrivals and departures, using local hashtags and host handles. We will also post geographically-targeted Facebook updates with photos, which will help us hone in on the audience most able to visit the exhibit due to physical proximity without spamming [...]
We received a couple concerns expressing low volume, so we switched to another input, which shut it off for a minute or so. We were then able to increase the volume a couple times until we received a couple "perfect" grades. Hope the audio is better for all!
We are nearing completion of another great Social Media Week in Rochester, Minn., with a Social Media Health Network member meeting this afternoon. There will be six rapid-fire, case study presentations:
These presentations will be live-streamed from 2-3:30 P.M. CDT within this blogpost.
We apologize for the technical difficulties towards the beginning, [...]
Makala Johnson (@makalajohnson) replied to Thank you to Makala Johnson @makalajohnson for Using Social Media to Engage [...] · Mon, Oct 14 2013 · View
Thank you! I enjoyed the opportunity! The audience was very engaging and receptive!
Mayo Clinic is known for its ongoing innovations in health care. And now there’s another breakthrough: Using custom apps for physicians and patients on iPhone, iPad, and iPad mini, Mayo Clinic is transforming the capabilities of individualized patient care.
Apple profiled Mayo Clinic’s apps for iPhone and iPad to help bring innovation to patient care. Learn how Mayo Clinic is using these apps via the below link of this recently published video profile:
From: Prieto, Mikel, M.D.
Sent: Friday, December 23, 2011 2:43 AM
To: Johnson, Makala K.
Subject: Re: YouTube video - Spanish
A family from Caracas who is going to be transplanted here told me that the main reason they came to Mayo was because they saw a YouTube video of me talking about our program. When I met them for the first time they all knew who I was before I introduced myself.
Sent from my iPhone