Social Media Health Network

Bringing the Social Media Revolution to Health Care

Makala Johnson (@makalajohnson)

Mayo Clinic Center for Social Media. Especially interested in measurement and analytics. 

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Makala Johnson's Interests

videoediting Youtube analytics Measurement Twitter facebook social media ROI

Areas Of Expertise

Video editing analytics Measurement social media

Groups I Follow

SMHN Community

Activity by Makala Johnson

Makala Johnson (@makalajohnson) replied to In case you missed it - Twitter just announced a tool for [...] · Mon, Jul 21 9:51am · View  

Thanks for sharing, Danielle, and for cc'ing me, Lee! I took a look at the article posted above, as well as Mayo's organic tweet activity numbers. We get quite a few of these numbers via a third-party social media management system that we use for other purposes, but I like the clean visual layout of the data from Twitter. I think this is a great feature, especially for those who don't currently pull their Twitter analytics elsewhere.

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Makala Johnson (@makalajohnson) posted · Mon, Apr 21 3:13pm · View  

Social Media Support for Mobile Exhibit

Conceptual Trailer To honor 150 years of serving humanity, Mayo Clinic is taking its story to the public in a free exhibit destined for stops in more than 40 communities throughout the U.S. and Canada from April through October 2014. This 1,000-square-foot exhibition on wheels will bring to life Mayo Clinic’s values and our vision for the future of health care.

Our social media strategy to support this initiative involves a multi-platform approach. We plan to tweet our arrivals and departures, using local hashtags and host handles. We will also post geographically-targeted Facebook updates with photos, which will help us hone in on the audience most able to visit the exhibit due to physical proximity without spamming [...]

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Makala Johnson (@makalajohnson) replied to Roll Call · Mon, Apr 7 1:57pm · View  

Here...

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Makala Johnson (@makalajohnson) replied to Live Streaming Member Meeting Presentations Today · Thu, Oct 24 2013 · View  

We received a couple concerns expressing low volume, so we switched to another input, which shut it off for a minute or so. We were then able to increase the volume a couple times until we received a couple "perfect" grades. Hope the audio is better for all!

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Makala Johnson (@makalajohnson) posted · Fri, Nov 8 2013 · View  

Live Streaming Member Meeting Presentations Today

We are nearing completion of another great Social Media Week in Rochester, Minn., with a Social Media Health Network member meeting this afternoon. There will be six rapid-fire, case study presentations:

  • Chris Boyer - "The Need for Radical Transparency in Social Media"
  • Jason Pratt - "Here's Your #VideoPaper "
  • Lisa Ramshaw - "A Social Trip to Australia"
  • Camilo Barcenas - "Leveraging Social Media to Improve Clinical Outcomes"
  • Bob West - "Evidence-Based Medicine with an N of 1"
  • Cynthia Manley - "A Post at the Intersection of Hate and Gratitude"
  • Reed Smith - "Twitter + Hospitals"

These presentations will be live-streamed from 2-3:30 P.M. CDT within this blogpost.

We apologize for the technical difficulties towards the beginning, [...]

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Paul (@paul) responded:

Agreed! @Jason Pratt - any chance you'd be able to share the template for your video paper layout here? I'd love to reuse if so. cc @Lee Aase

Posted Oct 24, 2013 · View Jason Pratt likes this

Makala Johnson (@makalajohnson) responded:

We received a couple concerns expressing low volume, so we switched to another input, which shut it off for a minute or so. We were then able to increase the volume a couple times until we received a couple "perfect" grades. Hope the audio is better for all!

Posted Oct 24, 2013 · View
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Makala Johnson (@makalajohnson) replied to Thank you to Makala Johnson @makalajohnson for Using Social Media to Engage [...] · Mon, Oct 14 2013 · View  

Thank you! I enjoyed the opportunity! The audience was very engaging and receptive!

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Makala Johnson (@makalajohnson) posted · Fri, May 10 2013 · View  

Apple profiles Mayo Clinic’s apps

Two staff members looking at iPhone app

Mayo Clinic is known for its ongoing innovations in health care. And now there’s another breakthrough: Using custom apps for physicians and patients on iPhone, iPad, and iPad mini, Mayo Clinic is transforming the capabilities of individualized patient care.

Apple profiled Mayo Clinic’s apps for iPhone and iPad to help bring innovation to patient care. Learn how Mayo Clinic is using these apps via the below link of this recently published video profile:

http://www.apple.com/iphone/business/profiles/mayo-clinic/

iPad app

Linda Hageman, RN (@hagm04) responded:

I use this app all the time and it is a great resource for my physicians at home to help me with my ongoing medical care. Linda Hageman, RN The Best Of Health, Linda N Hageman, RN The 2nd Annual Mayo Clinic MEN Seminar June 7, 2013

Posted May 10, 2013 · View

Deanna Constans (@deannaconstans) responded:

Wonderful video. Kudos to those who helped produce. Deanna Constans | CV Communication Coordinator| Division of Cardiovascular Diseases | 507-255-2548 |

Posted May 10, 2013 · View
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Makala Johnson (@makalajohnson) posted · Fri, Dec 23 2011 · View  

Spanish YouTube video - Venezuelan patient

From: Prieto, Mikel, M.D.
Sent: Friday, December 23, 2011 2:43 AM
To: Johnson, Makala K.
Subject: Re: YouTube video - Spanish

A family from Caracas who is going to be transplanted here told me that the main reason they came to Mayo was because they saw a YouTube video of me talking about our program. When I met them for the first time they all knew who I was before I introduced myself.

Mikel

Sent from my iPhone

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