Randy Schwarz (@randyschwarz)
Project Manager, Mayo Clinic Care Network
Randy Schwarz's InterestsTraining Education marketing Twitter yammer human resources
Areas Of ExpertiseTwitter chats yammer
Groups I FollowSMHN Community
Activity by Randy Schwarz
This can be a challenge. At Mayo, we are often alerted to violations by employees or others who stumble upon the violation by chance. We do use tools that help us search and monitor the web for keywords related to our brand which also helps us keep a handle on these.
The Social Media Residency had been a 1.5-day course, with participants completing a few basic online modules in advance to create a common frame of reference. Now we're moving more of the program online, substantially enhancing the prerequisites, so we can trim the in-person portion to one day.
This will let us allot less of our face-to-face time to presentations that can be delivered more efficiently online, and will enable richer discussion that is focused on the participants' questions [...]
46% of workers say that their productivity has greatly or somewhat increased because of social media use in the office, and more than one-third (37 percent) say that they could do their job better if their organization’s management was more on-board with the use of social tools in the workplace.
When you create a social media profile for yourself, which is NOT appropriate to do?
A. Use the Mayo Clinic logo as your profile picture
B. Say that you work at Mayo Clinic on your profile
C. Use Mayo Clinic as part of your account name (e.g. @MayoClinicJoe)
D. All of the above
E. A and C
You want to recommend Mayo Clinic. Which of the following responses would be the most appropriate as a Mayo employee?
A. @Friend Come to Mayo Clinic—they have the best orthopedic surgeons in the world!
Mayo Clinic’s Center for Innovation hosts several fascinating and well-known speakers at its annual Transform symposium, and this year, you’re lucky enough to attend. You have a personal Facebook and Twitter account, as well as a Yammer account. Where is it OK to post photos, quotes, and commentary about the symposium’s speakers?
D. All three