Social Media Health Network

Bringing the Social Media Revolution to Health Care

Randy Schwarz (@randyschwarz)

Project Manager, Mayo Clinic Care Network #MCCN
https://twitter.com/mayocarenetwork 

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Training education marketing Twitter yammer human resources

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Activity by Randy Schwarz

Randy Schwarz (@randyschwarz) posted · Tue, Apr 1 1:30pm · View  

treating employees as a part of your team of ambassadors is powerful

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Randy Schwarz (@randyschwarz) posted · Tue, Apr 1 10:50am · View  

Why blocking access to social in the workplace is a bad idea.

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Randy Schwarz (@randyschwarz) replied to Social Media Profiles · Tue, Mar 18 12:24pm · View  

This can be a challenge. At Mayo, we are often alerted to violations by employees or others who stumble upon the violation by chance. We do use tools that help us search and monitor the web for keywords related to our brand which also helps us keep a handle on these.

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Randy Schwarz (@randyschwarz) posted · Thu, Mar 13 9:44am · View  

Social Media Residency Returns to Rochester on May 12

We're pleased to announce that our one-day Social Media Residency will meet May 12th at the Doubletree Hotel, near the Mayo Clinic campus in downtown Rochester, Minn.

Picture of the Doubletree Hotel in Downtown Rochester

The Social Media Residency had been a 1.5-day course, with participants completing a few basic online modules in advance to create a common frame of reference. Now we're moving more of the program online, substantially enhancing the prerequisites, so we can trim the in-person portion to one day.

This will let us allot less of our face-to-face time to presentations that can be delivered more efficiently online, and will enable richer discussion that is focused on the participants' questions [...]

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Randy Schwarz (@randyschwarz) posted · Tue, Feb 25 8:25am · View  

46% of workers say that their productivity has greatly or somewhat increased because of social media use in the office, and more than one-third (37 percent) say that they could do their job better if their organization’s management was more on-board with the use of social tools in the workplace.

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Randy Schwarz (@randyschwarz) posted · Thu, Mar 20 8:08am · View  

Social Media Profiles

When you create a social media profile for yourself, which is NOT appropriate to do?
A. Use the Mayo Clinic logo as your profile picture
B. Say that you work at Mayo Clinic on your profile
C. Use Mayo Clinic as part of your account name (e.g. @MayoClinicJoe)
D. All of the above
E. A and C

Randy Schwarz (@randyschwarz) responded:

This can be a challenge. At Mayo, we are often alerted to violations by employees or others who stumble upon the violation by chance. We do use tools that help us search and monitor the web for keywords related to our brand which also helps us keep a handle on these.

Posted Tue, Mar 18 at 12:24pm CDT · View

Susan Lebel (@susanlebel) responded:

E. Also, if you say you work at Mayo, you should add that opinions are your own

Posted Thu, Mar 20 at 8:08am CDT · View
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Randy Schwarz (@randyschwarz) posted · Fri, Feb 14 2:12pm · View  

Tweeting a Recommendation

One of your Twitter friends tweeted the following:
picture of tweet

You want to recommend Mayo Clinic. Which of the following responses would be the most appropriate as a Mayo employee?
 

A. @Friend Come to Mayo Clinic—they have the best orthopedic surgeons in the world!

B. @Friend Try @Mayo Clinic—they’re ranked #1 in ortho in the US News & World Report

C. @Friend @Mayo Clinic has wonderful orthopedic surgeons. Disclaimer: I work there

Mark (@markrkenny) responded:

I would offer more: Contact @OrthoProgramManager at @Mayo Clinic. I work with her. Dr. X has published a recent article on ACL at @Mayo Clinic

Posted Fri, Feb 14 at 1:03pm CDT · View Bunny Ellerin and Jennie Fiechtl like this

Jennie Fiechtl (@dermandlaser) responded:

I would say B - it's backed up with a published ranking. Although I do like @Mark's added reply in the comments.

Posted Fri, Feb 14 at 2:12pm CDT · View
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Randy Schwarz (@randyschwarz) posted · Thu, Feb 13 12:39am · View  

Social Media at Meetings

Mayo Clinic’s Center for Innovation hosts several fascinating and well-known speakers at its annual Transform symposium, and this year, you’re lucky enough to attend. You have a personal Facebook and Twitter account, as well as a Yammer account. Where is it OK to post photos, quotes, and commentary about the symposium’s speakers?
A. Facebook

B. Twitter

C. Yammer

D. All three

Jennie Fiechtl (@dermandlaser) responded:

D.

Posted Wed, Feb 12 at 8:29pm CDT · View Randy Schwarz likes this

Ayman Aboulnasr (@aboulnasra) responded:

Answer D. All three. However, it depends on what you'd post. If you are posting work-related then Yammer would be the ideal place since your peers and co-workers can see and interact with it more efficiently than others. For generic public-centered content, images and videos, you may go ahead with Facebook or Twitter.

Posted Thu, Feb 13 at 12:39am CDT · View Brenda, Diane Vicars, Jennie Fiechtl and 2 others like this
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