Social Media Health Network

A Service of the Mayo Clinic Center for Social Media

Baptist Health South Florida

City: Coral Gables State: FL

Baptist Health South Florida is the largest faith-based, not-for-profit healthcare organization in the region, with an outstanding reputation for medical and service excellence. With over 14,000 employees, its network of services extends throughout Miami-Dade, Broward and Monroe Counties with Baptist Hospital, Baptist Children’s Hospital, South Miami Hospital, Homestead Hospital, Mariners Hospital, Doctors Hospital, West Kendall Baptist Hospital, and Baptist Cardiac & Vascular Institute.

Baptist Outpatient Services includes outpatient diagnostic and urgent care facilities, such as the Baptist Medical Plazas, as well as surgical facilities and home health care services.

Baptist Health International Services is one of the largest hospital-based international programs in America. Thousands of people each year travel to Miami from around the world to visit our respected physicians and our medical facilities.

Baptist Health South Florida has been involved in social media since 2009.

We have a Facebook account, plus sub-accounts for our hospitals, urgent care centers and other facilities where we interact with patients.  Each of these pages is listed as a favorite on the BaptistHealthSF main account page.

We are on Twitter, @BaptistHealthSF, and on YouTube as well.

We are on LinkedIn, Foursquare and publish blogs on weight loss surgery, breast cancer and a blog written by our EVP and COO on weathering hurricanes and storms.

In April 2011, we opened the first brand new, non-replacement hospital for our community in close to forty years – West Kendall Baptist Hospital.  Social Media played a key role in all activities leading up to the opening.  We created a YouTube video showcasing the construction of the hospital, in 30 seconds.  We featured employees as they went through training and settled in to their new homes.  We invited the community to tours and celebratory events, as we put the final touches before opening our doors to patient care on April 27th.

On the day of the opening, we narrated a full day’s worth of activity, as many of our fans in the community (and our employees) had never experienced the first day of a hospital.  From the moment our first patient walked through our doors, through the first surgery and first birth (a boy!), our community stayed in touch with West Kendall Baptist Hospital and Baptist Health South Florida through social media.

We hope to learn best practices from our partners in the Social Media Health Network, specifically as they relate to employees, external audiences and patient privacy and safety.

Members in this organization