Hear how Vanderbilt University Medical Center (VUMC) has integrated its social media, installing it across departmental lines. Their methods have enabled VUMC to grow Facebook likes by 175% in just one year! Hear how they launched a successful multi-author blog hosted by its Children's Hospital, extended national and local brand campaigns, and continue to respond in real-time to breaking news like Sandy Hook and the Boston bombings.
Cynthia Floyd Manley is the Director of Strategic Marketing and Jessica Turner is a Program Manager for VUMC.
Posted by Randy Schwarz