I was not at all offended when an Advisory Board member sent an email asking, "What does this mean?" (Italics and bold in the original.) That, as well as the suggestion we craft "something less boring," elicited a rueful laugh.
Busted. Yes, the current tagline is boring.
Still reading? Feeling creative or have access to people who usually do...feel creative? We welcome your suggestions in the comments box or via email to email@example.com.
Posted by Meredith Gould, PhD
Advancing Healthcare Through Community (For the Health and Well Being of All)Reply by Jason Slusarchuk
Thanks, Jason. I like, "Advancing Health Care Through Community." [Mayo style is to make "healthcare" into two words.Makes me nuts!] Let's see what other options flow in. Yours is definitely way less boring.Reply by Meredith Gould, PhD
I'm not wed to any of these but just in case this springboards us to a solution:
Getting Smarter Healthcare, Socially
Getting Smart About Modern Healthcare
Using Today's Tools To Improve Healthcare
Leveraging Social Tools To Improve Healthcare
Wow, Wendy! May I now call my day complete? My fave: "Using Today's Tools to Improve Health Care."Reply by Meredith Gould, PhD
Great idea, Meredith. First thoughts:
Healthy tools, rewriting the rules.
Connected Care the Mayo Way
Digital Health Done Right
Your Connection to Health
That's all I've got for now. Let me grok some more.
Grok! Talkin' 'bout my generation! Interestingly enough, "the Mayo way" is a Mayo thing. Did you already know that or is this evidence of some kind of Vulcan mind meld?Reply by Meredith Gould, PhD
Really? I think I was just in the groove. Turn on, tune in, mind meld Mayo.Reply by Matthew Katz, MD
Here's some other takes on some of the other suggestions -- because I'm better at editing that original writing:
"Improving health care through community and social media"
or just "Improving health care through community"
I loved "Getting Smarter Healthcare, Socially" and "Leveraging Social Tools To Improve Healthcare"Reply by Vicki Bencken
Totally relate to the "better at editing than original writing" thing, Vicki. Great stuff to work with here. I think "Improving health care through community" just zoomed to the top of my list. Don't know about anyone else, but I'm sure having fun!Reply by Meredith Gould, PhD
especially when I add typos, like "that" instead of "than" (sigh)Reply by Vicki Bencken
Wow -- love all the participation! I like "Improving health through community."
Some other options:
Better health through community.
Improving health through community the Mayo way.
Building community to improve health.
Connecting community to improve health.
Connecting community for better health.
Connecting for better health.
Connecting today for better health tomorrow.
(These are getting a bit cheesy now - but I'm brainstorming online here.)
That's it!Reply by Dan Hinmon
Thanks for the "wow," Dan. Your list got me thinking: Creating Community to Enhance Health and Health Care. As for cheesy, is there a diff between online and in-the-flesh cheesy?Reply by Meredith Gould, PhD
Dan, I really like these. Usually when I think of tag-lines, I think of five words that I want to include. Community, connection and health are in that list. I also like to re-claim the word health to mean more "well-being" than "treating sick people"...Meredith, your thoughts?Reply by Chris Boyer
Like the tip: "think of five words to include." Totally agree with reclaiming health to mean "well-being" and believe that's beginning to shift, especially as health care organizations need to pay more attention to preventative medicine. If this is wishful thinking on my part, don't tell me!Reply by Meredith Gould, PhD
Hi, Meredith. Coming from a marketing perspective, who is your audience?
Is this a tagline for patients and the public or is this a tagline for the Mayo Social Media Health Network? My question is rhetorical because, I believe you are looking for a tagline for SMHN.
Taken from your own website, the mission of the SMHN is as follows:
The Social Media Health Network (SMHN) provides access to tools, resources and guidance for organizations as well as individuals who want to use social media for health and health care.
Based on your definition, do you think a tagline for the SMHN might possibly be more along the lines of something like...(off the top of my head)....
1. Advancing the science of social media….
2. Training tomorrow’s social media leaders today...
Also, after people attend your internship, residency and fellowship programs, what do you think of getting them in the habit of referring to their education as "I trained at,,,,,," just as physicians say "I trained at......".
Warm Regards, AlisonReply by Alison Hecht, MBA
Yes, Alison, a tagline for SMHN and always appreciate when marcomm pros get into the conversation. Big exuberant "yes" to cultivating the habit saying, "I trained at..." relative to social media for health care. Very proud to note that years ago MCCSM was the only one offering this depth and breadth of social media training for physicians, hospital administrations, health care marketing pros.Reply by Meredith Gould, PhD