Social Media Health Network

Bringing the Social Media Revolution to Health Care

Social Media Residency


Others offeTable-photo.EDITEDr “boot camp,” but we use a medical metaphor to more accurately convey the nature of our social media training intensive.

Just as medical residency is more advanced than medical school, Social Media Residency goes way beyond basics while remaining accessible for motivated beginners.

Our priority: creating a dynamic learning experience.

We've designed curriculum that includes prerequisites and a self-study prep to help novices arrive  with some knowledge. You're encouraged dig even deeper with the support of an online and onsite cohort.

Some training takes place in “safe spaces” (i.e. private blog for residents). We also require participating in hands-on activities  to develop competence and confidence. Experienced mentors (a.k.a., Chief Residents) provide guidance and encouragement. (Note: We maintain a resident/faculty ratio of no greater than 8:1.)

Our program is organized around these key learning objectives:

  • Professionalism, Risk Management and Compliance: Participants will be able to describe policies and guidelines for safe appropriate use of social media tools, as well as where they can find training resources.
  • Best Practices, Case Studies: Participants will develop competence and confidence in using social platforms, and will become able to describe examples of effective use.
  • Supporting Organizational Strategy: Participants will be able to describe how online digital tools can help accomplish broader organizational goals, and will have an opportunity to develop strategic plans to apply these tools in their work.
  • Measurement: Participants will understand how to demonstrate benefits of social media application, including ROI and reporting results.

Take a look at the day's schedule!

Social Media Residents who complete coursework, submit strategic plans for review and have those approved, receive the designation of Bronze Fellow in the Social Media Health Network.

Program Fee
$795 includes access to pre-work; a copy of our book, Bringing the Social Media #Revolution to Health Careinstruction and real-time mentoring; post-Residency review of strategic plans; one-year membership in the Social Media Health Network. Meals and snacks included.

Already a Network member? You have access to all online learning modules, thus allowing you to work through curriculum at no additional charge.

We provide a one-day in-person Social Media Residency on each of our Mayo Clinic campuses (Arizona, Florida and Minnesota) at least twice per year. We also offer the Residency in other settings in collaboration with Social Media Health Network members. If you're interested in having your organization host a session, we provide details in this downloadable document.

Register Now
Upcoming sessions of Social Media Residency include:

Questions? Need more info?
For swift response, contact us via email.

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