Others offer social media “bootcamps,” but the Mayo Clinic Center for Social Media uses a medical metaphor to more accurately convey the nature of our most intense social media training program.
Just as medical residency is more advanced than medical school, Social Media Residency offers more than social media basics. Still, it is accessible for motivated beginners who want to accelerate learning.
To meet the broad spectrum of needs we’ve designed curriculum that includes prerequisites and a self-study preparation program to help novices gain initial experience.
Our first priority: creating a dynamic learning experience. We use online modules for self-paced learning and review, with in-person or online cohorts to enable residents to dig deeper together and consult with experienced mentors (a.k.a. Chief Residents) drawn from our staff and External Advisory Board or other Social Media Health Network members. We maintain a resident/faculty ratio of no greater than 8:1 to facilitate and ensure interactive learning.
Some online training takes place in “safe spaces” where beginners can feel free to experiment, but we also require participation in public hands-on activities using online social platforms to develop competence and confidence.
We have organized the program around four learning objectives:
All of the online learning modules are available for members of Mayo Clinic's Social Media Health Network, enabling motivated members to work through the curriculum at their own pace, at no additional charge. Get information on the Network and joining.
If you want to enroll in Social Media Residency for facilitated learning as part of our Social Media Fellows program, you have two options:
Social Media Residents who complete the coursework and submit their plans for review receive the designation of Bronze Fellow in the Social Media Health Network.
Registration is now open for the following cohorts:
If you have questions, contact the Center for Social Media at 507-538-1091 or by email.