Social Media Residency
Others offer social media “bootcamps,” but the Mayo Clinic Center for Social Media uses a medical metaphor to more accurately convey the nature of our most intense social media training program.
Just as medical residency is more advanced than medical school, Social Media Residency offers more than social media basics. Still, it is accessible for motivated beginners who want to accelerate learning.
To meet the broad spectrum of needs we’ve designed curriculum that includes pre-requisites and a quick self-study preparation program to help novices gain initial experience.
Our first priority: creating a dynamic learning experience. To that end, we use online modules for self-paced learning and review, with in-person or online cohorts to enable residents to dig deeper together and consult with experienced mentors (a.k.a. Chief Residents) drawn from our staff and External Advisory Board or other Social Media Health Network members. We maintain a resident/faculty ratio of no greater than 8:1 to facilitate and ensure interactive learning.
Some online training takes place in “safe spaces” where beginners can feel free to experiment, but we also require participation in public hands-on activities using online social platforms to develop comfort and confidence.
Upon completion of the course, participants should be able to:
- apply Social Media (Twitter, Facebook, YouTube, Blogging) best practices utilized at Mayo Clinic in their organization;
- select which social media tools are most appropriate for their goals;
- identify components of an appropriate social media strategy;
- explain how social media tools can help improve their organization;
- recognize ways social media can help improve patient and employee communications;.
- analyze ways social media can improve patient and provider education; and
- demonstrate how to shoot, edit and upload videos with a pocket camcorder, smartphone or other video cameras.
How can you participate?
All of the online learning modules will be available for members of Mayo Clinic's Social Media Health Network. This enables motivated members to work through the curriculum at their own pace, at no additional charge. Get information on the Network and joining.
Those wanting to enroll in Social Media Residency for facilitated learning as part of our Social Media Fellows program have two options:
- Face to Face. We provide a 1.5-day in-person cohort for Social Media Residency on each of our three Mayo Clinic campuses (Arizona, Florida and Minnesota) at least twice per year. We also will be bringing the program to New York City in June 2013 at Lenox Hill Hospital, part of North Shore-LIJ Health System.
- Online Cohort. For those who are unable to travel or to get away for 1.5 days all at once, we will be offering an extended cohort model, with periodic online chats and assignments. The online cohort model will likely begin in late Summer of 2013.
Social Media Residents who complete the coursework and submit their plans for review receive the designation of Bronze Fellow in the Social Media Health Network.
Register today!
The next in-person Social Media Residency will take place in Jacksonville, Fla. June 13-14, 2013. Learn more and register here.
Social Media Residency in New York City will be June 18-19 at Lenox Hill Hospital. Register here.
If you have questions, contact the Center for Social Media at 507-538-1091 or by email.