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When considering use of social media to meet business objectives, there are two pieces of information that are critical to understand: Whom you are trying to reach Which social media platforms they use and how The first data point may be constant, but the second assuredly is not. While 73 [...]
Created by Cynthia Floyd Manley
Creating a strategic plan for social media at your workplace* is one end goal of our Social Media Residency program and the next step toward becoming a Social Media Fellow. To successfully complete this module, you'll need to demonstrate your ability to translate what you've learned into an actionable plan. The Strategic Framework for [...]
Created by Lee Aase