Items tagged as "Measurement"
What are some recommendations for how best to measure, track and report reach for a planned healthcare moderated twitter chat?Created by msommerfeld
An internal discipline of measurement and reporting is the single most important thing you can build to improve your campaigns and win over the marketing naysayers in your organization. The techniques covered in this session can be easily applied across your communication team. Chris Boyer, the AVP of Digital Strategy [...]Created by Randy Schwarz
PAM (Patient Activation Measure) is very interesting tool to gage patient and HCP engagement and the stages to achieve a true learning outcome. I wonder if others see the value of this tool? The link below has the full post. Thanks http://bioc.net/blog/2013/6/28/i-learned-a-lot-from-pam-patient-activation-measure.htmlCreated by Mark