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Items tagged as "Measurement"
What are some recommendations for how best to measure, track and report reach for a planned healthcare moderated twitter chat?
Created by msommerfeld
An internal discipline of measurement and reporting is the single most important thing you can build to improve your campaigns and win over the marketing naysayers in your organization. The techniques covered in this session can be easily applied across your communication team. Chris Boyer, the AVP of Digital Strategy [...]
Created by Randy Schwarz
This course is part of Social Media Residency, a project of the Mayo Clinic Center for Social Media that provides in-depth, hands-on learning to promote effective application of social media tools for health-related purposes. BUS 121 is a companion to BUS 110 - Basics of Social Media ROI, and provides [...]
Created by Lee Aase
BUS 110 provides an introduction to the ways to measure the effectiveness of your social media strategy, including understanding behavioral, attitudinal and financial metrics. In addition, this course outline three ways to begin measuring the ROI of your social media. This course is part of Social Media Residency, a project [...]
Created by Chris Boyer
TW 115 walks through Twitter measurement via a TweetReach report, making the key distinction between the reach and exposure numbers. This course also walks through the other data and metrics pulled and incorporated in a TweetReach report. This course is part of Social Media Residency, a project of the Mayo Clinic [...]
Created by Makala Johnson