Items tagged as "Measurement"
BUS 110: Basics of Social Media ROI
BUS 110 provides an introduction to the ways to measure the effectiveness of your social media strategy, including understanding behavioral, attitudinal and financial metrics. In addition, this course outline three ways to begin measuring the ROI of your social media. This course is part of Social Media Residency, a project [...]
Created by Chris Boyer
TW 115: Twitter Measurement via TweetReach Report
TW 115 walks through Twitter measurement via a TweetReach report, making the key distinction between the reach and exposure numbers. This course also walks through the other data and metrics pulled and incorporated in a TweetReach report. This course is part of Social Media Residency, a project of the Mayo Clinic [...]
Created by makalajohnson