Items tagged as "NYP"
Can health care organizations and hospitals market awareness months or causes important for their survival in an engaging way? Learn how one of the nation's leading academic medical centers takes the traditionally unfulfilled "ask" of organ donation one step further by creating social media campaigns that extend beyond an awareness [...]Created by Randy Schwarz
Editor's Note: This post by Jessica Levco originally appeared on Ragan's Healthcare Communication News and previews a pre-conference workshop from the 5th Annual Health Care Social Media Summit in October, which is part of Social Media Week at Mayo Clinic. Hurricane Sandy tore the East Coast apart. And NewYork-Presbyterian Hospital wanted to keep its community [...]Created by Randy Schwarz