Items tagged as "Pam Barber"
Brand Journalism. It's a digital trend. What is brand journalism and how can you apply it to increase your hospital or health care company's buzz? Get a look inside the innovative brand journalism storytelling and distribution techniques used by MediaSource and Nationwide Children's Hospital. Their brand journalism reached an unprecedented audience [...]Created by Randy Schwarz
Brand Journalism will be a hot topic at next month's 5th Annual Health Care Social Media Summit at Mayo Clinic in Rochester, Minn. The #MayoRagan Social Media Summit, which is part of Social Media Week at Mayo Clinic Oct. 21-25 and produced in collaboration with Ragan Communications, starts with pre-conference workshops [...]Created by Lee Aase