On June 13th, longtime journalist and communications consultant Jim Ylisela will explain how brand journalism transformed communications at Advocate Health Care, a network of Chicago-area hospitals. Jim knows exactly how Advocate did that. He directed the Ragan project that built Advocate’s new health enews site, and he’ll take you through every step, including [...]
Created by Randy SchwarzOn May 9th, Dan Hinmon, principal at Hive Strategies, will discuss how to market wellness to patient groups using persuasive content. He'll also talk about how a huge part of health care has changed from reaction to proaction: Instead of reactive response to disease, caregivers proactively prevent disease by wise [...]
Created by Randy SchwarzOn Tuesday, April 16th Iana Simenov will discuss how smartphones change health care. She'll also discuss “mHealth,” the buzzword for mobile health care, isn’t just about apps. It means better health for millions of people worldwide. It means much stronger patient relationships with care providers. During this webinar, you will learn: The [...]
Created by Randy SchwarzThe Mayo Clinic Center for Social Media will again host its Social Media Week in Rochester, Minn. in October, and we hope you will plan to attend. To help us develop the strongest program, we invite you to submit a presentation proposal to be considered for inclusion. More on that [...]
Created by Lee AaseThe Mayo Clinic Center for Social Media will be co-hosting a webinar on Thursday, March 21, 2013 entitled "How hospitals build strong partnerships with patient advocacy groups." This is the March installment in a series of monthly webinars the Mayo Clinic Center for Social Media provides in conjunction with Ragan [...]
Created by Lee Aase