Items tagged as "ROI"
An internal discipline of measurement and reporting is the single most important thing you can build to improve your campaigns and win over the marketing naysayers in your organization. The techniques covered in this session can be easily applied across your communication team. Chris Boyer, the AVP of Digital Strategy [...]Created by Randy Schwarz
On Nov. 5th, Sutter Health's Carey Peterson and Jennifer Blake will discuss how their communications team transformed their annual report from a "phone book" to an innovative, interactive online report. Sutter Health began producing an online annual report in 2007, and each year, they improved the report's look and feel. Formatted in "responsive [...]Created by Randy Schwarz