Items tagged as "ROI"
BUS 150: Social Media Planning for Your Workplace
This module is the capstone for the Social Media Residency program and the bridge between Residency and the Social Media Fellows program. The main end product we want you to have upon completing Residency is a strategic social media plan for your workplace. We define workplace broadly; it may be a [...]
Created by Lee Aase
BUS 121 - Mayo Clinic Social Media ROI Case Studies
This course is part of Social Media Residency, a project of the Mayo Clinic Center for Social Media that provides in-depth, hands-on learning to promote effective application of social media tools for health-related purposes. BUS 121 is a companion to BUS 110 - Basics of Social Media ROI, and provides [...]
Created by Lee Aase BUS 110: Basics of Social Media ROI
BUS 110 provides an introduction to the ways to measure the effectiveness of your social media strategy, including understanding behavioral, attitudinal and financial metrics. In addition, this course outline three ways to begin measuring the ROI of your social media. This course is part of Social Media Residency, a project [...]
Created by Chris Boyer