Social Media Health Network

Bringing the Social Media Revolution to Health Care


Items tagged as "ROI"

Report from #MayoRagan: Measuring Internal Communications

Do you know if your communications are working? How do you measure electronic communications like intranets and social enterprise networks? Which metrics matter most to senior leaders? Learn how to measure your communications initiatives and the best way to calculate ROI to ensure your program's success from David Oarr, Director of Online [...]

Created by Makala Johnson

Webinar: How to talk social media to your hospital C-suite

If you’ve run into a wall getting senior leaders to adopt social media . . . you’re not alone. Most likely, you’re going about it wrong. As one marketing communicator cried, “The C-suite always asks ‘What’s the ROI?’— that’s the wrong question!” But it’s not the wrong question. It’s the [...]

Created by Randy Schwarz

#MayoRagan: Create an internal measurement discipline to prove your social media ROI

An internal discipline of measurement and reporting is the single most important thing you can build to improve your campaigns and win over the marketing naysayers in your organization. The techniques covered in this session can be easily applied across your communication team. Chris Boyer, the AVP of Digital Strategy [...]

Created by Randy Schwarz

Nov. 5 Webinar: Create an award-winning online, interactive annual report

On Nov. 5th, Sutter Health's Carey Peterson and Jennifer Blake will discuss how their communications team transformed their annual report from a "phone book" to an innovative, interactive online report. Sutter Health began producing an online annual report in 2007, and each year, they improved the report's look and feel. Formatted in "responsive [...]

Created by Randy Schwarz

BUS 150: Social Media Planning for Your Workplace

Creating a strategic plan for social media at your workplace* is one end goal of our Social Media Residency program and the next step toward becoming a Social Media Fellow. To successfully complete this module, you'll need to demonstrate your ability to translate what you've learned into an actionable plan. The Strategic Framework for [...]

Created by Lee Aase

BUS 121 - Mayo Clinic Social Media ROI Case Studies

This course is part of Social Media Residency, a project of the Mayo Clinic Center for Social Media that provides in-depth, hands-on learning to promote effective application of social media tools for health-related purposes. BUS 121 is a companion to BUS 110 - Basics of Social Media ROI, and provides [...]

Created by Lee Aase

BUS 110: Basics of Social Media ROI

BUS 110 provides an introduction to the ways to measure the effectiveness of your social media strategy, including understanding behavioral, attitudinal and financial metrics. In addition, this course outline three ways to begin measuring the ROI of your social media. This course is part of Social Media Residency, a project [...]

Created by Chris Boyer