Social Media Health Network

Bringing the Social Media Revolution to Health Care


Items tagged as "social media strategy"

Conference Presenters, Consider "Flipping" Your Talk/Panel/Poster Session

Presenting at a conference? Even if it's sooner than soon, thanks to social media you still have time to generate more engagement by "flipping" your talk or panel presentation or workshop or poster session. I've known about this tactic for a while, but have become even more convinced of its value beyond [...]

Created by Meredith Gould, PhD

Webinar: How to talk social media to your hospital C-suite

If you’ve run into a wall getting senior leaders to adopt social media . . . you’re not alone. Most likely, you’re going about it wrong. As one marketing communicator cried, “The C-suite always asks ‘What’s the ROI?’— that’s the wrong question!” But it’s not the wrong question. It’s the [...]

Created by Randy Schwarz

Social Media Residency Returns to Rochester on May 12

We're pleased to announce that our one-day Social Media Residency will meet May 12th at the Doubletree Hotel, near the Mayo Clinic campus in downtown Rochester, Minn. The Social Media Residency had been a 1.5-day course, with participants completing a few basic online modules in advance to create a common frame of [...]

Created by Randy Schwarz

BUS 101: Introduction to Social Media and Content Strategy

When building a social media strategy, you need to have a content strategy in place. Understanding the difference between the two, as well as how to create both, is a fundamental part of learning how to engage and connect using these powerful communication tools. In this video, Ahava Leibtag discusses: [...]

Created by Lee Aase

Social Media Residency coming to Jacksonville, Fla. June 13-14

The Mayo Clinic Center for Social Media provides in-depth training in social media strategy, planning and execution through our two-day Social Media Residency course. The Social Media Residency provides training for Mayo Clinic employees, but is open to others on a first-come, first-served basis. Our next residency cohort will be held [...]

Created by Randy Schwarz