Social Media Health Network

Bringing the Social Media Revolution to Health Care

Items tagged as "social media strategy"

Webinar: How to talk social media to your hospital C-suite

If you’ve run into a wall getting senior leaders to adopt social media . . . you’re not alone. Most likely, you’re going about it wrong. As one marketing communicator cried, “The C-suite always asks ‘What’s the ROI?’— that’s the wrong question!” But it’s not the wrong question. It’s the [...]

Created by Randy Schwarz

Social Media Residency Returns to Rochester on May 12

We're pleased to announce that our one-day Social Media Residency will meet May 12th at the Doubletree Hotel, near the Mayo Clinic campus in downtown Rochester, Minn. The Social Media Residency had been a 1.5-day course, with participants completing a few basic online modules in advance to create a common frame of [...]

Created by Randy Schwarz

BUS 101: Introduction to Social Media and Content Strategy

When building a social media strategy, you need to have a content strategy in place. Understanding the difference between the two, as well as how to create both, is a fundamental part of learning how to engage and connect using these powerful communication tools. In this video, Ahava Leibtag discusses: [...]

Created by Lee Aase

Social Media Residency coming to Jacksonville, Fla. June 13-14

The Mayo Clinic Center for Social Media provides in-depth training in social media strategy, planning and execution through our two-day Social Media Residency course. The Social Media Residency provides training for Mayo Clinic employees, but is open to others on a first-come, first-served basis. Our next residency cohort will be held [...]

Created by Randy Schwarz